“Engineers aren’t cheap either.”
True, Ive practically priced myself out of a great livelihood!
I dont consult much in broadcasting, but your point is valid.
There was a time when radio/tv marketing was the center of the center of the universe. But now, there are so many ways to slice and dice demographics that most broadcasters are on 2nd and third restructurings. The biggest assets AM radio has is the land that used to be on the outskirts of town. Many have sold out. Many will follow.
TV broadcast in my market would be broke if not for so many personal injury lawyers.
Unless they are allowed to innovate, there is a hard road ahead for broadcasting, because their product is stale and depreciating rapidly.
But internet services are not much better. Youtube is all but unusable. Im guessing Im not the only one who is tired of being pitched things I will never even think of buying.
...over and over and over.
(’Streaming’ TV is no better!)
Youtube Is very usable...for $22/month.
So many great old movies are on YT in high quality and ad free that I finally sprung for a subscription.
All of our subscribed services are more than cable tv ever was, but selection and quality is much better plus it’s all on-demand when I want.