This is because there are literally THOUSANDS of ways to get 'information' these days, and the number of advertisers have remained basically the same.
Thus, less money available per each.
“This is because there are literally THOUSANDS of ways to get ‘information’ these days, and the number of advertisers have remained basically the same.”
Very good point. This speaks to the viability of any advertising vehicle these days.
Its almost to the point (maybe its just me) where marketing is increasingly pointless for a large swath of consumer goods.
For those, your marketing strategy is simply price. As an example for me, i like to have a diet soda every now and then. Coca cola products are nearly 8 bucks a 12 pack. Generic brand is 40% or less. So i tried the generic, found it acceptable. Others where I shop have also noticed this, as the shelves are always depleted of generics, but always full for coca cola. No amount of marketing can fix that. But marketing is what used to allow them to dominate. I have no idea how their business is going, but i am not exposed to any marketing from coca cola. So broadcasters are not getting that revenue....or other consumer staples.
That has to spell doom for old-school advertising. Coke can lower their prices if the unload the high cost structure, and it is inevitable they will do exactly that.
I guess its time for more ambulance chaser ads....
Ad-supported content does not seem to be viable in the long term.
Broadcast TV/radio without technological innovation are doomed, and will continue the glide into oblivion.