Building Up Goodwill
Bible in a Year:
From [Christ] the whole body . . . grows and builds itself up in love, as each part does its work.
When we think of best business practices, what first comes to mind probably aren’t qualities like kindness and generosity. But according to entrepreneur James Rhee, they should. In Rhee’s experience as CEO at a company on the brink of financial ruin, prioritizing what he calls “goodwill”—a “culture of kindness” and a spirit of giving—saved the company and led to its flourishing. Putting these qualities central gave people the hope and motivation they needed to unify, innovate, and problem-solve. Rhee explains that “goodwill . . . is a real asset that can compound and be amplified.”
In daily life too, it’s easy to think of qualities like kindness as vague and intangible, afterthoughts to our other priorities. But, as the apostle Paul taught, such qualities matter most of all.
Writing to new believers, Paul emphasized that the purpose of believers’ lives is transformation through the Spirit into mature members of the body of Christ (Ephesians 4:15). To that end, every word and every action has value only if it builds up and benefits others (v. 29). Transformation in Jesus can only happen through daily prioritizing kindness, compassion, and forgiveness (v. 32).
When the Holy Spirit draws us to other believers in Christ, we grow and mature as we learn from one another. .
Reflect & Pray
Why do you think we often fail to see the tangible impact of “goodwill”? How can you grow in prioritizing kindness?
Dear God, teach me daily what truly matters—the love poured out through Your Son.
