“Target allows sexual predators in the women’s bathroom with your daughters” is far more direct and effective than: “Target is woke.”
The problem is that human communication often involves shortcuts—and sometimes those are imprecise.
It reminds of the old Supreme Court comment on the definition of pornography: “I know it when I see it.”
I know “woke” when I see it—and while we debate a lot around here we tend to have a lot of consensus on what qualifies as “woke”.
Just one other thought—”woke” has predictive power when faced with new data.
A recent example of the Israeli Palestinian/Hamas discussion.
While it does not strictly fit into any of the definitions I gave it is easy to predict that the “woke” would oppose the Israelis even without fully understanding exactly why...