I would attribute the abysmal failure of Ron DeSantis’ presidential campaign to this exact phenomenon.
Get used to The Turd Sandwich vs The Giant Douche again.
The hatred of Hillary was greater than the hatred of Trump, at that point. He still barely won with a historically low vote %. Hey I was a big supporter of him at the time. But probably more because I didn't want Hillary in, like millions of others.
But at this point, Trump is the new Hillary. Someone that people are sick of, but who still feels they are entitled to the Presidency.