You mean like the difference between listed on financials and insurance? Insurance would include furnishings and fixtures so it would be higher for insurance.
No. Not what I mean.
A luxury residential building in NYC may be worth $400 million. Call it Trump Tower or Trump Park or Trump Plaza, and it might be worth $600 million because people will pay a premium to live there.
The insurance policy will be based on the value of repairing or replacing a $400 million building, not a $400 million building plus the $200 million “brand” value.