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Anheuser-Busch selling Shock Top, Breckinridge to cannabis company Tilray. The Bud Light owner sold off a total of eight brands to Tilray
FOX BUSINESS NEWS ^ | August 9, 2023 | Aislinn Murphy

Posted on 08/09/2023 7:01:55 AM PDT by Morgana

Tilray and Anheuser-Busch reached an all-cash deal for the former to take ownership of eight popular brands.

The cannabis company announced the deal on Monday, projecting its closure to happen before the end of the year. The brands that Tilray will get include Shock Top, Breckenridge Brewery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Widmer Brothers Brewing, Square Mile Cider Company and HiBall Energy, it said.

The acquisition is worth $85 million "subject to working capital and other adjustments," according to an SEC filing from Tilray.

Tilray said it will climb four spots to become the fifth largest U.S. craft beer business due to the volume of sales it expects the new brands will bring. Tilray’s U.S. Beer President Ty Gilmore forecasted in the release that the company’s beer segment would "triple in size" on an annual basis, hitting 12 million cases.

The company said adding the brands to its existing alcohol portfolio would bring in $250 million in pro forma revenue.

(Excerpt) Read more at foxbusiness.com ...


TOPICS: Culture/Society; Miscellaneous; News/Current Events
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The disaster just got even more disastrous.
1 posted on 08/09/2023 7:01:55 AM PDT by Morgana
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To: Morgana

Hope. Change.


2 posted on 08/09/2023 7:07:22 AM PDT by Eleutheria5 (Every Goliath has his David. Child in need of a CGM system. https://gofund.me/6452dbf1. )
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To: Morgana

I’m still not buying my 2 decade favorite - another brand from AB. Hope it also hurts their bottom line.


3 posted on 08/09/2023 7:09:40 AM PDT by CaptainPhilFan ( Bring back insane asylums)
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To: Morgana

Well, I’ll skip those eight brands as I don’t fashion supporting the pot industry.


4 posted on 08/09/2023 7:09:56 AM PDT by Reno89519 (DeSantis 2024. Successful Governor, Honorable Veteran, Respectful, Respected.)
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To: Morgana

How does that phrase go again?

Get Woke, go... something?


5 posted on 08/09/2023 7:10:02 AM PDT by Yo-Yo (Is the /Sarc tag really necessary? Pray for President Biden: Psalm 109:8)
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To: Morgana

$85 million would seem like a fire sale price for these brewers. AB must be desperate.


6 posted on 08/09/2023 7:14:07 AM PDT by The Great RJ
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To: Morgana

Good, I kinda liked Shock top.


7 posted on 08/09/2023 7:15:34 AM PDT by bigbob (Q)
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To: Morgana
Hah!

They did it just backward.

All they needed to do was to spin off BL and maybe Bud.

Compounding stupid decisions.

8 posted on 08/09/2023 7:21:41 AM PDT by Seaplaner (Never give in. Never give in. Never, never, never...in nothing, great or small...Winston ChurchIill)
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To: Morgana

Go Woke and Broke.


9 posted on 08/09/2023 7:25:36 AM PDT by bray (You can tell who the Commies fear.)
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To: bigbob

I always though it was AB’s version of Blue Moon.
A Wheat Ale/Beer/Heffenweiss.


10 posted on 08/09/2023 7:28:34 AM PDT by woodbutcher1963
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To: Reno89519

Pot saved me from alcoholism, plain and simple. I’m also not on any other prescriptions, like many of my peers.

I for one thank the Lord His miraculous plant blessed this Earth. Luckily by sheer will of the people, common sense is finally prevailing after years or anti-pot lobbying by alcohol and opioid manufacturers (most don’t realize who is paying for the anti-pot ads).


11 posted on 08/09/2023 7:31:14 AM PDT by guinness4strength
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To: Morgana

HFS! Anheuser-Busch even owns Blue Point Brewing Company? Everything about them is carefully designed to scream out, “Mom and Pop business!”


12 posted on 08/09/2023 7:33:31 AM PDT by dangus
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To: Morgana

For anyone else curious...

https://www.nasdaq.com/market-activity/stocks/tlry/institutional-holdings


13 posted on 08/09/2023 7:35:13 AM PDT by mewzilla (We will never restore the republic if we don't first secure the ballot box.)
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To: CaptainPhilFan

Once you go black, there’s no going back to pale lagers and ales.


14 posted on 08/09/2023 7:48:24 AM PDT by Eleutheria5 (Every Goliath has his David. Child in need of a CGM system. https://gofund.me/6452dbf1. )
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To: Morgana

Even though the buyer is a cannibis company, this is good news.

Now I have 8 fewer BUD brands to remember to keep on my DO NOT BUY list.


15 posted on 08/09/2023 7:48:54 AM PDT by Presbyterian Reporter
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To: guinness4strength

The effect of legalized cannabis on teens/young adults is just beginning. Statistics show a sharp increase in mental illnesses stemming from potent strains.


16 posted on 08/09/2023 7:48:57 AM PDT by stars & stripes forever (Blessed is the nation whose GOD is the LORD. (Psalm 33:12))
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To: guinness4strength
Somewhat under the radar, but legal cannabis produced about 4x more revenue than craft beer in 2022. Most expect cannabis revenue to bypass cigarettes and the 100B mark before 2030.

Good, bad or indifferent-that is what it is.
17 posted on 08/09/2023 7:54:01 AM PDT by Observator
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To: stars & stripes forever

Tell me about it. Even if it’s legalized, it should be out of the hands of youngsters. 25 or older legal age. Licensed vendors selling to minors go to jail and lose their licenses.


18 posted on 08/09/2023 7:54:49 AM PDT by Eleutheria5 (Every Goliath has his David. Child in need of a CGM system. https://gofund.me/6452dbf1. )
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To: stars & stripes forever

yep


19 posted on 08/09/2023 8:06:56 AM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: Yo-Yo
[Get Woke, go... something?]

I think "Go Stupid" should be in there - :)

Here's hoping that the next company that wants to destroy themselves will consider what happened before they "go tranny"

Lurkers can click on the images and copy links to share with others


















20 posted on 08/09/2023 8:08:58 AM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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