its brilliant its all over the news coast to coast
It’s dumb. He changed the name to something that’s everywhere (there’s a million X and X-somethings). And he used a public domain font so he can’t even trademark it. X the band has already started using that font instead of their usual gothic serif. Sure it’s on the news, but mostly they’re talking about how ill-considered it is. Once the news cycle wears off his company is gonna be just another X, without even a trademark on the logo.