They can try to hide the full impact for a while, but not forever, as unsold beer reaches its expiration date and stores decline to restock.
https://home.binwise.com/blog/does-beer-expire
“As a rule of thumb, you should approach beer storage using the 3-30-300 rule. This rule states that you can keep beer at 90°F for only 3 days before it goes bad. It will last 30 days at 72°F, which is around room temperature. Finally, beer will last up to 300 days at 38°F. “
Nobody normal wants to be seen even near a ‘Queer Beer’.................