[lee martell]

That clueless CEO should have been thrown over the side two months ago.
He still sounds unsure of what to say publicly. Getting rid of him may provide shareholders with some sense of security, especially if a new CEO expresses regret for working with Mulvany in the first place.

[HonkyTonkMan]

He's in way over his head. No clue what to do in tough times like this. You can see in his latest interview, he has been trained to stick to the script.

The problem is, investors and potential/former customers perceive his behavior as inauthentic and they are not being listened to.

Authentic leadership would be apologize for the mistake to customers, offer bottling plant personnel compensation from CEO salary, and win back customer trust. Right now, they are digging in and customers are not coming back.

[gibsonguy]

The two that are most responsible have kept their Million dollar salaries while having a two month vacation. Meanwhile the hapless CEO has been drilling more holes in the bottom of the ship