What SCOTUS’ affirmative action ruling could mean for DEI and the business of corporate wokeness

NYPost ^ | 7/1/23 | Charles Gasparino

[CFW]

f you want to know why a transgender media influencer in a bubble bath appears in a Bud Light ad; why big companies shell out money for radical, Marxist charities like Black Lives Matter; or why de-facto racial hiring quotas exist under the euphemism of “diversity,” you need to know something about the business of “DEI.”

It’s the acronym for the nearly $10 billion Diversity, Equity and Inclusion industry.

It’s part of every large company’s ecosystem these days, enforced through increasingly progressive corporate HR departments that have distorted the term diversity to mean endless pride celebrations at the office, and de facto racial quotas in hiring and promotion.

If you think that sounds un-American, and downright strange as a corporate priority, you’re not alone.

[RoosterRedux]

I hope you are right.