Typical, focus on the 3-4 twitter trans all upset, not the 10 million buying customers.
Perhaps you remember, Rush Limbaugh used to tell a story about his days as a "broadcast professional" in Sacramento.
One of the lessons he learned early as a talk-show host was that if he did a program on psychic phenomena, "the phones would light up," as he put it.
He would get the idea that the show was generating a huge amount of interest among his listeners, would be good for ratings, help his advertisers, etc. A great thing.
But he soon found out that the phones were lighting up due to calls from a small but passionate, and lonely, and isolated minority of the listening audience... most of whom were not interested in the subject, and hopped to another station.
I wonder if that phenomenon didn't get the InBev upper management in this case. If so, it's an amateurish mistake for a marketing professional — graduate of some prestigious B-school — to make.
I will never understand why big companies like this are willing to lose so much to cater to such a tiny portion of the public. It’s insane.
Maybe they think that they’ll drag a lot of the straight-but-woke young along; but many of those kids are going to grow up and get some brains.