It seems like companies are starting to realize there is something called “rainbow fatigue.” For example, when we were looking for a new home three years ago, sites like Zillow and Trulia had their logos adorned with rainbow colors during June. I just checked their sites today... no rainbow logos! Even sites like WalMart used to have PRIDE front and center in June; now you have to scroll down a ways before they accost you with a “pride” message. It looks like the Bud Light/Target fiascos may be big turning points in corporate “pride.”
You have to wonder what possessed Cracker Barrel to support Pride Month. Few, if any, hipster types or country club denizens patronize their restaurants. What was management thinking?
As the article mentions, the fact that they aren’t putting things directly in our faces right now could very well be a tactical retreat. We must continue to keep up the pressure, in our schools and communities. We must keep this fight in the front of our minds when making purchases of whatever kind.
Do not be fooled. They will try to keep working on the inside of organizations and companies.
The one thing we know is that we are right in that you cannot change your sex just because you decide to. You simply cannot change your DNA, and no matter what drugs or surgeries one uses to try to accomplish a switch, it’s an impossible endeavor.
They are fooling these naive and vulnerable people. We need to keep trying to get them to accept the bodies they were born with. Trying to change it isn’t healthy for the individual, the family, or the community.