That number may not be just US sales. I think Modelo is an IMBEV holding like AB too. Personally I drink neither.
AB owns Modelo outside the US. Modelo inside the US is Constellation Brands under permanent license - AB had to sell off the US operations of Modelo for anti-trust reasons when they bought the parent company.
“I think Modelo is an IMBEV holding like AB too.”
If I read this article right, Modelo is owned by a combination of Constellation and INBEV Anheiser Busch with fringe benefits.
As part of AB InBev’s acquisition of the 50% of Grupo Modelo it does not already own, AB InBev has agreed to sell Compania Cervecera de Coahuila, Grupo Modelo’s state-of-the-art brewery in Piedras Negras, Mexico, and grant perpetual brand licenses to Constellation for USD 2.9 billion, subject to a post-closing adjustment. This price is based on an assumed 2012 EBITDA of USD 310 million earned from manufacturing and licensing the Modelo brands for sale by the Crown joint venture, with an implied multiple of approximately 9 times. The sale of the brewery, which is located near the Texas border, would ensure independence of supply for Crown and provides Constellation with complete control of the production of the Modelo brands for marketing and distribution in the U.S.
wy69
Very convoluted relationship between Modelo group, inBev and Constellation Brands with different licensing and ownership and distribution deals. But InBev is somewhat involved.
Constellation Brands also has invested in a legal cannabis product distribution enterprise.
Think about all of the people making money off of selling stuff to us which is highly to somewhat addictive. From hard drugs ,cannabis, down to caffeine, alcohol, etc. Then there is the behavioral addictions like pornography, extreme sports, gambling, even binge tv watching.
That’s why they want control our thinking and even our governments. And for the most part they can. The bud light and target events are starting to expose their business and social beliefs connections , methods and motives.
It’s technically an InBev holding but is run by Constellation so it doesn’t count in InBev’s sales figures.