Wendy’s is smart with their menu choices. For the blue collar crowd, they’ve got the Baconator, while for the white collar crowd, they’ve got the Bourbon Bacon Cheeseburger. Just change a couple ingredients and you’ve got a sandwich tailored to a whole different demographic, and it can’t really cost them much to have a different sauce, different bun, and some crunchy onions or differently sliced pickles on hand.
Years ago-—I knew a guy who never showed ANY sign of being a multimillionaire-—he dressed no different—he drove a decent car-—and didn’t flash money.
HOWEVER he had a DAYTONA SPIDER ( ONE OF & a that time) in his garage-—and he sat on the board of 52 corporations-—most started by his father-—and he was very Smart. He still was heavily involved in those companies—day to day. He also could drive a race car very well.
I knew another person whose father was one of the 7 founders of 3-M. He was pretty wealthy for that time-—and he always liked to wear jeans with holes in the knees and sweatshirts.
His favorite game when he spent 3 months or so a year in So Calif —racing —was to call a bank-—a small one-—and ask them to let him in before 9 Am because he needed to open an account & he had appointments close to 9 Am elsewhere.
He would show up looking like a gardener-—fill out the paperwork & the account person would ask: How much would you like to deposit today???
He would pull out about $20,000 in cash (from multiple pockets-— & also a check from another state for about $50,000.... After that, he got “Yes sir-—What can I do for you, sir”-—every time he went to the bank.
He still came in dressed like a gardener.
Was a fun guy to be around & easy to like. Most of his racing competitors never knew how wealthy he was & would be in the future.
They were the only burger joint I went to. Bowl of chili, baked potato, and 2 side salads was my typical lunch for a couple years.
Different sauces, onions and pickles aren’t too tough. Buns take a lot of space though. And expire fast. That’s probably a bit of an expense. But it must be working for them.
Wendy’s found a price point. 2 for 6 on the Dave.
Nobody matches it. Not a bad burger for FF.
Forego the fries and drink btw.