[Rockingham]

The idea that Bud Light was in decline due to a lack of younger customers and inclusivity was pure idiocy. With growing competition from other major brands and craft beers, Bud Light became a less demanding beer that male customers aged into as they acquired demanding work schedules, spouses and kids, a touchy GI tract, and a dad bod.

Bud Light would have been far better off to maximize its large and coveted niche by pitching as the beer for adults, with fewer calories and less potential for stomach upset and a hangover. As the customer pushback shows, the last thing that an adult male wants is to find that their mellow, easier drinking beer is now the beer for trannies.

Instead, if Ms. Heinerschied and her team of woke fools wanted to be clever, they could have expanded Bud Light's brand claim by commercials humorously portraying it as the brand that happy, adult-minded couples drink together.

[DoodleBob]

There has been research suggesting that people under 40 want "purpose" with their paycheck.

Personally, I agree people want to do a good job, make a difference, and fulfill their manifest destiny. And FWIW, most Millenials and GenZers where I work leave (most of p) their politics at home (even if they telecommute). Maximizing shareholder value doesn't require burning a draft card, brassiere, flag, or Bidet kewpie doll.

But clearly some people have taken on the self-imposed title of Evangelist and Shape-Shifter. They don't want to JUST do a good job, they want to change society for "the better."

This is what happens when a job surrenders to passion and advocacy. Ruh Roh.