Foxweiser’d” – it’s a verb to describe taking a majority approved brand and aligning yourself with minority interests to destroy it. Also called stepping on a rake.

With Fox News reported to have lost half their audience, the trio of MSNBC, CNN and Fox Corp are now neck, neck and neck, in a three-way race to the bottom. Into this financial spiral, which doesn’t seem the least bit worrisome to the board and owners who are more concerned with their multinational financial interests, comes Fox News prepositioning to avoid further downgrading via a Tucker counter offensive.