For instance, there’s a story on WSJ today after the earnings call saying that Budweiser would be tripling it’s marketing/advertising spending this summer and is providing “financial support to front-line teams and wholesalers who have taken the brunt of a backlash to the (promotion)”.
In other words, they’re planning to ride out the storm, knowing people will be back to buying Bud Light like nothing ever happened in a month or two. And that they’re going to see pretty Clydesdale and Mom/Apple Pie commercials on TeeVee and remember how good (!) a cold Bud Light would taste right now.
Well, that’s exactly what they’re thinking.
So it’s up to the public to show them they’re wrong, or sit by and watch that scenario happen.
Bud Light sucked even before it sucked........................