I foresee no let up in the Bud Light boycott.
The damage is done and may be irreversible.
The next quarters earnings will be lower than the past one..................
The point is, this was a good call, earnings were 65 cents per share vs and expectation of 59 cents. Investors were thrilled and the stock is up $2.50 a share today. No change to end of year guidance, life is good at BUD.
Today.
Now we have to wait and see how next quarter looks, and the summer months are good beer-drinkin’ months so they not only have a chance to feel the Bud Light pain but also to make it up by selling their other brands. All that matters to the investor community is EPS, how they get it is irrelevant. Even financial magik can be done to make the next quarter look wonderful regardless of how much Bud Light is sitting on shelves, corporate beancounters always keep a few tricks up their sleeves for exactly this kind of situation.
It’s a war not a battle, and the only time that victory can be declared is if and when you see BUD revise earnings guidance. That will mean they have admitted defeat and are trying to get ahead of bad news. Only time will tell, unless that happens this will be another tempest in a .. beer bottle.