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The marketing geniuses made a decision, MAYBE based on research, that making their spokesman the current day equivalent of Divine will appeal to their 35 and under customers AND capture new buyers, that offset grumbling old guys. Parenthetically, at least Divine was funny and Glen knew Divine was an act.

It's a fair question, to ask what person in marketing didn't examine the possible blowback on this strategy. It's like when Balenciaga ran that creepy child porn-like advertising campaign. And for what it's worth, most of the folks I know under 35 aren't creeped out by gays but the trans stuff IS very much at WTF kind of thing.

What people on this side of the fence need to ask, is what is the compelling alternative to Divine circa 2023 as a spokesman? What campaign would WE run to sell more bad beer, to folks under 35?

We should have destroyed the Dems in the midterms, and we barely took the House. Why? Because there's no leadership. There is no offense outside of Trump and DeSantis. Nobody else is driving a pro-growth, pro-liberty, "here is what WE stand for" message. It's not enough to say "we aren't Bidet or Merrick Garland or Pelosi, and we're not weird."

Bud Light is the battle for the heart of America in a microcosm. And based on the responses so far, clearly people don't understand the war being fought. We need messaging that invigorates, leads, and captivates people, for beer or freedom...not just "boycott them because he's icky."

Until then, it's the left that is driving the truck, and keeping us on defense. Stand FOR something.

I will say this, from 1987 or so when I sipped a Bud Light...I found that it lacked a true beer taste (having had a few German beers in my life). That was the first and last taste I had of it.

How it proceeded up the chain? I think the management wrangled a lot of sports arenas to only carry it. There must have been a lot of free gifts/bribes along the way.

The trouble I now see...most everyone readily admits there are better beers out there, especially the craft type. If you dislodge the sports arena crowd and they flip to various other types...I could see 30-percent to 50-percent of the core audience gone in just six months.

My general prediction...it gets rebranded....probably with some Hispanic word/phrase, and the VP for marketing is given $3-million to just quietly walk away.