MyPillow will be a classic business school study. “How to turn fantastic success into fantastic failure”
Lindell produced a classic product that he hawked continuously on TV. He did a really fantastic sales job. Alas, he saturated his market for pillows and of course, sales disintegrated.
He then needed to keep the cash machine running and found new products to sell. He tried to sell sheets made from foreign sourced cotton and shoes for wear at home. He was in the retail, retail business now having no control over the products he was buying and then reselling.
He chose to believe that as super salesman he could sell at outrageous markups and his market would hold up. It didn’t.
Ultimately he was forced to discount his inventory to recover the invested cash. He revealed the scam to his customers. He reduced the price on the sheets made from nonAmerican cotton from $89 to only $39. It is not known if he was able to sell off the unsalable inventory.
Now he has reverted to the original model selling pillows. These are new and improved pillows using special threads that are said to be temperature sensitive and thus wonderfully sleep inducing.
And now, we learn he is running short of cash. One only wonders how much of his MyPillow cash was blown buying unsaleable sheets and shoes
The sheets are nice, I wouldn't touch the slippers.