When your product you sell does so from discretionary spending of the purchasers money, you may want to avoid controversy over woke fantasies. That is unless the government is going to subsidize your business thru ESG rules thru the SEC. At some point Hersheys might even get a mandatory chocolate purchase rule as a benefit of going woke.
fun fact, there is a fundamental difference in taste of heresy’s vs European milk chocolate.
there a slight sour milk-ness to Hersey’s. if you do not believe me, see if you can acquire cadbury’s daily milk, one made in UK, and another, made in USA and have a taste test. Hersey only allowed daily milk bar to sell in the usa if they make them.
if you grew up with hersey’s you’d be used to that slight sourness.