Zeitz is a tree hugging cultist who knows NOTHING about America or Motorcycles. He came from the fashion industry.
” He served as the chairman and CEO of Puma for 18 years. He also served as board member of luxury goods company Kering, and chaired their Sustainability Committee, for whom he developed its global sustainability strategy”
It's almost as if Harley Davidson sees themselves as a lifestyle brand where their clothing and decor items are the core and the bikes are just because they have to have them but would rather not and don't care that much about them.
Almost just like that.