Having been in the media and advertising industries for quite some time, the answer is an easy one, and everyone should realize it.
The media LOVES political advertising because all the money has to be paid up front. In the interest of keeping this gravy train a'rollin', the media will ALWAYS make the race look close, even if it actually isn't, to keep both sides buying airtime.
It's a racket that's been going on a long, long time.
When Puddin Head slipped during a rally for FrankenFetter that Gisele his wife would make a great Senator, I saw the answer.
For this lot, it's not about electing the best man or woman. It's about controlling the seat of power.
In turn, that's why Dems will vote for a ham sandwich. As long as they control the seat, they can replace the sandwich or FrankenFetter or Bidet when the occupant isn't useful anymore.
As such, the Oz plan should be to focus on centrists who at least can see that the election SHOULD be about competence as well as issues. If they can pick off enough centrists to offset fraud and sandwich-voting Dems, they have a chance.
Bingo!