RAnsom E Olds was the original owner of Oldsmobile.
When he sold out to General Motors-—he couldn’t use his own name anymore.
So—he started the R E O car company....
I know that history, but the name was so out of sync with modern, youth-oriented marketing it is humorous and somewhat surprising that GM kept the brand as long as they did.
I actually have very fond memories of my mom’s 1975 Delta 88. I doubt I would like to drive it today, but it was special to me then and a big upgrade from what she had before.