Exactly.
The idiot left ran ads saying Cox was a Trump clone in every respect.
Thanks Dems!
That was the Akin strategy all over again. The left figures Cox is easier to beat in the general election, so they run ads discussing how horrible he is in the primary, in the hopes that conservatives will run to support him. It usually works.
I don’t think Cox is the kind of idiot that Akin was, so the strategy could backfire this fall.