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Group aiming to defund disinformation tries to drain Fox News of online advertising
NPR ^

Posted on 06/10/2022 8:39:03 AM PDT by janetjanet998

A nonprofit aiming to defund disinformation online that has taken money out of the pockets of several prominent far-right websites now has its sights set on its most formidable target yet: Fox News.

The group, Check My Ads, is hoping the success it has had in stripping advertising dollars from right-wing provocateurs including Steve Bannon, Glenn Beck and Dan Bongino will give it momentum as it attempts to confront a powerful media empire.


TOPICS: News/Current Events
KEYWORDS: cnbc; msnbc; nbc; nobrainscollectively
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I am only posting this make more aware of the war being fought which we are losing

This left woke group has 10,000s of followers that mass email ad exchanges pressuring them to cancel ads at "hate sites" causing revenue declines

and it's working!!

Conservative/Trump voters tend to be babyboomers who ,as a group, have higher disposable income

So it's not really a good business decision to give in to this mob but they do anyway

Please support the sites that they are attacking. Buy products from their advertisers and/or e-mail them

This will become even more important as sites like Rumble Video and Truth Social try to increasing ad revenue

Perhaps Rumble and/or Trump Media will start an ad exchange to fill the growing void??

1 posted on 06/10/2022 8:39:03 AM PDT by janetjanet998
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To: janetjanet998

Exposing the “ATM of the disinformation economy”

Instead of calling for a consumer boycott, Check My Ads took a novel approach: apply public pressure on the hidden engines of the online advertising world: ad exchanges.

The exchanges, operated by companies like Google and Verizon but also a collection of smaller firms, are kind of the middlemen between a company trying to place an ad and a website.


2 posted on 06/10/2022 8:39:47 AM PDT by janetjanet998
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To: janetjanet998

NPR needs to be one of the first to be stripped of taxpayer funding come next January. It’s not much in the grand scheme of things, but the symbolism is worth it.


3 posted on 06/10/2022 8:46:30 AM PDT by ConservativeInPA (Scratch a leftist and you'll find a fascist )
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To: janetjanet998
Awwww. Poor widdle NPR.


4 posted on 06/10/2022 8:47:28 AM PDT by Seruzawa ("The Political left is the Garden of Eden of incompetence" - Marx the Smarter (Groucho))
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To: janetjanet998
A nonprofit aiming to defund disinformation online that has taken money out of the pockets of several prominent far-right websites now has its sights set on its most formidable target yet: Fox News.

Didn't these crazy, Soros funded, deranged, far left crazies try this trick 10 years ago and TOTALLY FAIL?
Fox is now stronger than ever with by far the highest ratings in cable news and big profits.
Steve Bannon, Glenn Beck and Dan Bongino are doing better than ever with buffo ratings.

5 posted on 06/10/2022 8:47:52 AM PDT by SmokingJoe
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To: janetjanet998

Dan Bongino hasn’t lost advertisers. I listen every day and there’s the same, if new, advertisers there. We need to take action as the news today was cosmetic companies that support abortions. Nothing like companies who want to make more and more profits calling for the death of so many potential customers.


6 posted on 06/10/2022 8:48:54 AM PDT by lucky american (Progressives are attacking our rights and y'all will sit there and take it.)
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To: janetjanet998

They sure look proud of themselves. Dan Bongino, Glenn Beck, etc are still on the air and doing just fine.


7 posted on 06/10/2022 8:49:10 AM PDT by gattaca
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To: janetjanet998

“The group, Check My Ads, is hoping the success it has had in stripping advertising dollars from right-wing provocateurs including Steve Bannon, Glenn Beck and Dan Bongino”

How have they had any success? Have they? Are business leaders just dumb these days? Remember, Hush Rush was a small group. Half of Biden’s Twitter followers are fake. The Left’s weapons are all deception. They are like the mutants in Beneath the Planet of the Apes.


8 posted on 06/10/2022 8:49:23 AM PDT by cdcdawg (Black Ukrainian Coronavirus Vaccine Abortions Matter. It’s called democracy, folks. It’s who we are.)
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To: janetjanet998

Thank you for this information. The left is sneaky and amoral. We can’t spend too much time just reacting, we have to take defensive actions, such as trying to reverse the effect of a boycott with a ‘buy-cott’.


9 posted on 06/10/2022 8:49:26 AM PDT by lee martell
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To: ConservativeInPA

We will need different Republicans.

They had the House and Senate in 2017 and refused to defund the Ministry of Propaganda.


10 posted on 06/10/2022 8:51:34 AM PDT by Lurkinanloomin ( (Natural born citizens are born here of citizen parents)(Know Islam, No Peace-No Islam, Know Peace)
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To: cdcdawg

Fox called Arizona for Biden even before he’d finished his seniors early bird special at Dennys on election night. Is that the misinformation that this group is complaining about? I haven’t watched Fox since that election night, so their campaign has no effect on me.


11 posted on 06/10/2022 8:54:11 AM PDT by rintintin (Desantis has a duty to run for president in 2024. We need a competent leader to fight the left)
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To: janetjanet998

Maybe we need to find out who these people are and defund them.


12 posted on 06/10/2022 8:54:40 AM PDT by McGavin999 (To shut down the border tell the administration the cartel is smuggling Ivermectin )
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To: janetjanet998

The left wants 100% control of the narrative. I have even seen that on my Nextdoor site which I have been suspended 8 times now.


13 posted on 06/10/2022 8:58:16 AM PDT by Parley Baer
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To: lee martell

What they’re doing is called Intentional Interference with Contract, and they can be held civilly liable for it. Once you reach their pocketbooks, they’ll quit doing this garbage

Elements to show:
1. That there was a contract between media site (Plaintiffs) and Advertiser;
2. That the leftists (Defendants) knew of the contract;
3. That leftists’ conduct prevented performance or made performance more expensive or difficult;
4. That Leftists intended to disrupt the performance of this contract/ or knew that disruption of performance was certain or substantially certain to occur;
5. That media site was harmed; and
6. That Leftists’ conduct was a substantial factor in causing media sites’ harm


14 posted on 06/10/2022 8:58:22 AM PDT by jpp113
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To: lee martell

And the right doesn’t have a spine.

I can’t believe there is not a conservative or right leaning entrepreneur with deep pockets and IT knowledge who could create the same type of service/companies for Conservative outlets! (former owner of Paypal perhaps??)

It would be a win/win; conservative outlets don’t have to deal with left wing operations like amazon/goggle and the person who builds this service could make a hefty profit on it.


15 posted on 06/10/2022 9:00:52 AM PDT by God luvs America (63.5 million pay no income tax and vote for DemoKrats...)
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To: lucky american

Dan Bongino hasn’t lost advertisers. I listen every day and there’s the same, if new, advertisers there.

They mostly target online ads

Most ad exchanges have dropped him including google ads

diito with Bannon


16 posted on 06/10/2022 9:00:54 AM PDT by janetjanet998
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To: jpp113

It’s good that there is an actual law against doing this.
I knew it was unethical. Didn’t know it was also illegal.
That means this has to be closely observed and documented.


17 posted on 06/10/2022 9:01:11 AM PDT by lee martell
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To: janetjanet998

These groups are stepping up action because when democrats lose in November the jig is up.

They know that... it’s gonna be close.

Our people need to set up similar ‘nonprofits’ and fight back or we’ll be sitting in solitary confinement cells for using the wrong pronoun - - awaiting our show trials.


18 posted on 06/10/2022 9:06:35 AM PDT by GOPJ (It's NOT 'gun violence' it's 'CRIMINAL VIOLENCE'- RAPE isn't penis violence - it's criminal violence)
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To: God luvs America

I know. Right?
What Elon Musk is doing is helping to expose the fraud in Twitter, but that’s no big surprise.
What I hope someone as wealthy as he eventually does is create their own version of this medium vs trying to civilize and domesticate Twitter as it now exists.

Maybe that’s part of his long range plan; collapse the power structure of Twitter, run off the communist leaderships, run down the stock price, then pull off the veil to show his own version of this same media model.


19 posted on 06/10/2022 9:09:12 AM PDT by lee martell
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To: God luvs America

I can’t believe there is not a conservative or right leaning entrepreneur with deep pockets and IT knowledge who could create the same type of service/companies for Conservative outlets! (former owner of Paypal perhaps??)

Peter Thiel is already a large private investor in Rumble Video and perhaps Trump Media too (I’m just guessing but he did meet with Trump a while back)

Bongino hinted something like you mentioned a couple of months ago buy responding to this group on twitter “thanks for opening up the market for the growing parallel economy”
or something like that....

But the seeds are slowly being planted

Rumble is already developing it’s own in house ad exchange for Videos on it’s own site and I am assuming they will also for banner ads too

I assume they will offer it to 3rd party websites like Truth Social too...


TORONTO, January 4th, 2022 — Today, the video platform Rumble announced that a significant portion of its advertising inventory is being deployed through an alpha version of its advertising marketplace instead of public ad exchanges. The company will roll out the marketplace in stages during the course of 2002. Eventually, all ads on Rumble’s platform will be served through Rumble’s own advertising system.



20 posted on 06/10/2022 9:12:28 AM PDT by janetjanet998
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