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How Competition in the Payments Marketplace Could Lower Prices for Consumers
Townhall.com ^ | May 17, 2022 | Matt Mackowiak

Posted on 05/17/2022 5:46:37 AM PDT by Kaslin

Unbeknownst to many, the lack of competition in the credit card payments sector is leading to higher prices for consumers when they check out. As Congress looks to address rising inflation, they are rightfully turning their attention to rising swipe fees, which are added on to every credit card transaction. Due to Visa and Mastercard’s stranglehold over the industry and their support for anti-competitive policies, swipe fees continue to increase at alarming rates that many retailers are struggling to withstand - and consumers are feeling the brunt of.

At a recent congressional hearing, leaders of Visa and Mastercard were called to answer for their recent swipe fee increase, which came on top of increases that occurred last year on top of a decade of increasing fees. Swipe fees are set by credit card companies, mainly Visa and Mastercard, then charged to merchants who pay these fees to banks. Since banks make more money every time people use credit cards, and Visa and Mastercard take their own cut in the form of a “network fee,” there is no incentive to keep these fees low.

Not only is there no incentive to keep fees in check since they produce a windfall of cash, the lack of fair competition in the credit card payments marketplace allows them to get away with it.

Merchants cannot negotiate with credit card companies on swipe fees and banks agree to enforce interchange rates when they utilize Visa and Mastercard’s card service, ceding the ability to compete and negotiate swipe fees from the get-go.

There is also the issue that these costs are not transparent to consumers because card associations’ rules prevent merchants from informing consumers of the costs of paying with a credit card. Since these swipe fees are not transparent, consumers cannot receive price signals, and therefore cannot take actions to oppose the unfair price-fixing.

When we examine market share based on purchases, Visa and Mastercard make up nearly 80 percent. Other processing networks, which often charge lower fees while providing the same level of security, cannot compete with behemoths Visa and Mastercard, who use their enormous wealth and lobbying power to block policies that would promote competition.

Fortunately, they failed in 2010 when a policy that would require different routing options for debit transactions, as opposed to just one, became law. The competition created by having different routing options in the debit card market has saved merchants billions of dollars a year, with roughly 70 percent of that savings being passed on to consumers.

But unfair, anti-competitive practices have prevailed in the credit card industry, resulting in record profits for Visa and Mastercard and ever-rising swipe fees at the expense of merchants and consumers.

In 2021, merchants paid $137.8 billion in card swipe fees. With inflation rising, these numbers are only expected to increase, particularly given that Visa and Mastercard just instituted another swipe fee hike expected to cost retailers an additional $1.2 billion.

This explains why Visa’s chief financial officer on their recent earnings call said that “inflation has ‘net-net’ been ‘a positive’ for the company.”

While Visa and Mastercard rake in additional cash on the back of inflation and rising swipe fees, this increase is devastating for small businesses and retailers who notoriously operate on small profit margins. As the CEO of Giant Eagle, a regional grocery store chain based in Pittsburgh, testified during the recent congressional hearing, these swipe fees often exceed their entire profit margin of 1 percent.

But these swipe fees don’t just hurt retailers. Consumers, particularly those in marginalized communities, are hit especially hard. A recent Hispanic Leadership Fund analysis found that rewards programs offered by the credit card industry, which are funded by these fees, disproportionately benefit higher income earners at the expense of lower-income Americans.

As technology has advanced and the cost of processing a transaction has fallen, swipe fees continue to rise due to a lack of competition. Until there is increased competition in the payments marketplace, Visa and Mastercard will continue to increase swipe fees and banks will continue to play along, leaving retailers with no good options and consumers forced to pay higher prices. Hopefully, the recent congressional hearing was the start of a concerted effort by Congress to address this clear market failure and help American families struggling to make ends meet.


TOPICS: Business/Economy; Culture/Society; Editorial
KEYWORDS:

1 posted on 05/17/2022 5:46:37 AM PDT by Kaslin
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To: Me

(bkmk)


2 posted on 05/17/2022 5:52:34 AM PDT by tomkat ( SOTU = FUBAR )
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To: Kaslin

So visa/mc swipe profit from small business?

And the got will make it better?

How’s that going to work?

Probably they will just end up banning cash


3 posted on 05/17/2022 5:52:51 AM PDT by algore
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To: Kaslin

Create Cash discount Fridays.


4 posted on 05/17/2022 5:53:08 AM PDT by Pollard (Don't ask if there's a conspiracy. If you're not in one, you need to start one. CA Fitts)
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To: Kaslin

. A recent Hispanic Leadership Fund analysis


A real analysis of Hispanics shows they deal in cash and pay no fees.


5 posted on 05/17/2022 5:53:30 AM PDT by PeterPrinciple (Thinking Caps are no longer being issued but there must be a warehouse full of them somewhere.)
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To: Kaslin

That’s all very well, but if the government doesn’t stop expanding the money supply it’s just a blip.


6 posted on 05/17/2022 5:59:34 AM PDT by Salman (It's not a "slippery slope" if it was part of the program all along. )
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To: Kaslin

What? Capitalism works? You don’t say!


7 posted on 05/17/2022 6:01:40 AM PDT by al_c (Democrats: Party over Common Sense)
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To: Kaslin

Crypto could solve this. Lightning Network is trying. Early.


8 posted on 05/17/2022 6:11:13 AM PDT by montag813
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To: Kaslin
A recent Hispanic Leadership Fund analysis found that rewards programs offered by the credit card industry, which are funded by these fees, disproportionately benefit higher income earners at the expense of lower-income Americans.

Five minutes on major Credit Card companies could have told you that. High default rates decrease the rewards. A lot of bank debit cards have some reward programs built-in regardless of credit, but that means you need the money available.

Checks-cashed places, Payday loans, and appliance/furniture rental programs also have high markups. Shrinkage chases out discount drugstores and grocers from poor central urban areas. It is expensive to be poor, and there is no way around it.
9 posted on 05/17/2022 6:11:15 AM PDT by Dr. Sivana (“SollOZzo is known as 'The Turk.' He's supposed to be very good with a knife,"-T.Hagen)
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To: Pollard

Create Cash discount Fridays.

I seem to remember reading a long time ago that part of the agreement with the credit card companies the merchant are prohibited from giving cash discounts.


10 posted on 05/17/2022 6:33:42 AM PDT by CIB-173RDABN (I am not an expert in anything, and my opinion is just that, an opinion. I may be wrong.)
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To: Kaslin
But unfair, anti-competitive practices have prevailed in the credit card industry...

Several times in the article he brings up the anti-competitive practices, but I don't see that he ever describes what they are. If they exist, why doesn't he list a couple of them?

11 posted on 05/17/2022 7:11:08 AM PDT by Wissa (The winds and waves are always on the side of the ablest navigators.)
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To: CIB-173RDABN

Sounds about right. But #CashFriday is still a thing.

https://childrenshealthdefense.org/defender/catherine-austin-fitts-ames-corbett-cash-friday-big-banks-plan-digitize-global-economy/


12 posted on 05/17/2022 7:51:16 AM PDT by Pollard (Don't ask if there's a conspiracy. If you're not in one, you need to start one. CA Fitts)
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To: Kaslin
Lack of competition?

My apartment laundry just switched to an exclusive payments contract with a PayPal clone.

Only one reason for that - the Paypal clone agreed to kick back a higher cut of the transaction fee.

My apartment house and the Paypal clone will do just fine.

And, the people washing their clothes?

Prices will not change for anything - except to go up.

13 posted on 05/17/2022 8:34:44 AM PDT by zeestephen
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