Disney is having the same problem. Get woke go broke.
Word is the new CEO at Disney is not having it. He has laid down a new 3-pillar set of principles: storytelling, content deliver, and THE FAN BASE.
I hope he can do it and revive the destroyed Star Wars and Marvel universes. He should start by making SW Ep 7-9 non-canon.
He'd make bank just releasing the original, unmodified (meaning un-screwed with), Han-Shot-First trilogy on Blu-ray.