NFL to Air First Public Service Announcement on Responsible Betting During Dallas Cowboys vs. New Orleans Saints Game

ESPN ^ | 12/2 | David Purdum

[nickcarraway]

The NFL will air its first public service announcement on sports betting during the Dallas Cowboys vs. New Orleans Saints game Thursday night.

The straightforward 30-second PSA features retired coach Steve Mariucci emphasizing the NFL's core message on responsible gambling: "Stick to your game plan. Always bet responsibly."

"Getting the tone where you'll get people's attention, so it's not just lost in the flow of TV ads, but also having a clear, supportive tone was important," Chris Halpin, NFL chief strategy and growth officer, who is overseeing the league's approach to sports betting, told ESPN.

Halpin said, to start, the PSA will air once during game broadcasts, but the frequency could vary, and new versions will be introduced ahead of the playoffs. It has not been determined whether a responsible gambling PSA will air during the Super Bowl.

The in-game PSAs are part of the NFL's overarching initiative to build a safer sports betting ecosystem in the U.S. In October, the league announced a $6.2 million, three-year partnership with the National Council on Problem Gambling. It's the largest grant ever for the Washington, D.C.-based nonprofit organization that was founded in 1972. The partnership includes operation of ResponsiblePlay.org, a website the NFL encourages bettors to visit to learn about responsible betting and problem gambling.

This is the first NFL season in which commercials for sportsbooks have aired during games. The NFL put a cap of six sports betting ads per game, and Halpin said the response from fans to the commercials so far has been "neutral."

[dfwgator]

*wink* *wink*

[samadams2000]

What’s the over/under?

[montag813]

With 9 Cowboys and their head coach out with COVID, it seems the only responsible bet is on the Saints.

[patriotfury]

Responsible national and global scale rejection of God and all morality -

Responsible national taxpayer funded mass abortion and body parts distribution -

Responsible national and global scale requirement to recreate children and society into 150 genders -

Responsible alchoholism -

Responsible whole body tats -

Responsible national scale marijuana explosion -

Responsible national prescribed methamphetamine -

Responsible nationally broadcasted betting -

Responsible pervasive use of F@$% in every other third word, simplifying English to no more than 30-50 words needed in ones entire life -

Responsible large scale body piercing -

Soon we will ascend to aboriginals in Australia, and head hunters of Ecuador!

Can’t wait...

[nickcarraway]

I just checked, the Cowboys are up 13-7.

[Governor Dinwiddie]

You nailed every point perfectly. I have no doubt that the pervasive gambling apps for cell phones will hurt a certain visible demographic, hurt them the most.

[patriotfury]

🕶👍

[cgbg]

Sports gambling is nasty stuff.

I am convinced that it will increase the likelihood of meddling (bribery, blackmail of athletes) in sports by interested (gambling) parties.

Given all the different types of bets it would be very easy for one player to “fix” a small element of a game without affecting the overall outcome and gaining unwanted attention.