Use a different search engine. For example, "Gibiru.com" will generate private results. Play with it.
Minimize use of Google, Safari, or other big-name search engines. Clear your cache and history.
Once a fun app or useful app has your location history, it only makes sense for the outfit to sell the data a big data aggregating outfit (BDAO). The more sinister business plan is for BDAO to purchase or invest in novel app companies to create a back-door pipeline to the location data.
Thanks, I’ll try it. I’ve been using Duck Duck Go. Has that been compromised, does anyone know?