Posted on 10/16/2021 7:12:36 PM PDT by Oldeconomybuyer
The New Belgium brewery in Fort Collins, Colorado, is famous for its Fat Tire ale and sizable supply of suds. But recently, CEO Steve Fechheimer decided to craft a new beer, created to highlight how climate change threatens breweries.
The beer is called "Torched Earth," and Fechheimer said the drink "tastes like eating a Band-Aid." New Belgium doesn't really want consumers to buy the drink, but wants people to learn something from it.
Tracy asked: "What is the future of beer if we don't really address climate change?"
"I think beer is not gonna not only become very expensive but is not going to be the same quality of beer that people get to enjoy today," Fechheimer said.
"And so, when we say 'expensive,' what's a future six-pack if climate change runs rampant?" Tracy asked.
The main source of New Belgium's water is the Poudre River. Historic wildfires fueled by climate change have burned the forests in the canyon and polluted the river with ashen runoff — making the water supply at times unusable.
"We view climate change as an existential threat to New Belgium," Fechheimer said.
"Torched Earth" is a wake-up call for consumers. Instead of clean water, it is brewed with the smoke-tainted version. High-quality hops are replaced with climate-resilient dandelion root, and barley gets swapped for buckwheat.
Katie Wallace, New Belgium's director of environmental impact, said "Torched Earth" is meant to start a conversation.
"If climate change is our client, then yes it's a PR stunt for climate change and the goal of that is to raise awareness for climate action," Wallace said.
(Excerpt) Read more at cbsnews.com ...
ie in other words it tastes like some hippie liberals’ taint area
i’m speculating of course
So they rebranded some Bud Lite?
Boy they sure are teaching A lesson by making beer that tastes disgusting.
If it has used tire treads and battery acid I am totally down with drinking it.
I think you need to seek help. LOL
Commies could screw up a wet dream.
If it’s cold, and beer, someone will be thirsty enough to drink grizzly bear goat piss beer. On a Friday night.
Until GCC there had never been an instance of canyon fires in Colorado before.
what a surprise, CBS gives this garbage a coast-to-coast soapbox to promote itself.
I will never buy from this brewery again. Ever.
Much more serious relevant question:
What is the future of normal people if we don’t really address out of control, insane totalitarian elitist socialists?
Sounds like a great business model.
Okay, New Belgium, another company that’s dead to me.
Yeah, no kidding 🙄🙄🙄
God has and will always control the climate. In the end times, people will worship the earth
This reminds me of the movie Into the Wild. The guy goes to Alaska and burns all his money before walking into the woods. I didn’t see the rest because any story that starts with the “hero” burning his own money is not a movie I want to see. I went to the box office and got my money back.
New Belgium can F off from now on. Wasting precious natural resources like barley and hops and the work done by the yeast along with the energy and materials required to make glass bottles and boxes and labels, and the labor of the people working there, that is just contributing more to “climate changing” activities without producing anything of value.
I am saying now in front of God and Free Republic that I will not buy Fat Tire or any other New Belgium ale ever again even if it is the only beer on tap. I haven’t watched the NFL since the Great Kneeling, I haven’t watched NBA since the guy apologized to China over Taiwan. I quit Facebook and Twitter and Fox News never going back. I haven’t read a newspaper in a decade at least. I am a stubborn m f.
Ah, the Islay single-malt scotch whisky flavor profile. The peat-heads will love this.
What a GREAT business model!
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