In no small part because Black Lives Matter target them to burn down in their anti-police violence. Partly because their leadership doesn't want them leaving the liberal plantation. Read this book, it is a real eye-opener that explains a lot.
Posted on 10/13/2021 9:40:32 AM PDT by thegagline
The New Jersey Devils hockey team and Prudential Financial announced on Wednesday that a Black-owned business logo will be featured on player helmets for 13 home games this season. The helmet patch asset, which is often used by companies for advertising, is being donated by Prudential Financial.
As part of a sponsorship rights extension, Prudential will select a business to receive the ad exposure on Devils' player helmets starting Dec. 8 and continue for 13 selected home games. The helmet patch will provide a Black-owned business in-arena and TV ad exposure during Devils games. Prudential pledged to provide marketing consultation and financial advice for the business that it selects.
The patch donation combines incentives with Devils' "Buy Black Program," which was created to help minority-owned businesses in and around Newark, New Jersey, where the team is based. The number of Black-owned business owners declined 41% early in the pandemic, according to June data from the National Bureau of Economic Research.
(Excerpt) Read more at msn.com ...
This is more than stupid.
13% of the population. 50% of the advertisement. Even higher for companies like Target with their website and TV commercials. I don’t watch much TV, but my wife does. Every time I happen to pass by the TV with a Target commercial, I think “white males and Hispanics” need not apply.
Can’t wait for the nba’s buy white night.
Ok, NOW I can write off HOCKEY also!!
“...”Buy Black Program,” which was created to help minority-owned businesses in and around Newark, New Jersey...”
Will Biden approve of this competition to his BUILD BACK BETTER? NJ Devils used to be the team I supported but with this BUILD BLACK BETTER nonsense, they are dead to me and I’ll support the TB Lightning instead.
Haven’t you heard? Black lives matter. Critical thinking is petty bourgeoisie white privilege
What I dislike, and what most Americans dislike, is the double standard. Behavior that is blatantly racist is praised when the perps are Black. A white person engaged in the same behavior would be labeled "far right extremist", "white nationalist extremist", or "racist insurrectionist".
For the record, both sides of my family were poor and white. No one ever owned slaves. The opportunities provided by the post WWII economy, and hard work, helped my family (and most families, black and white) to advance in this world.
This is happening everywhere now....It’s part of Obama and his crews “Do you see me now”.....blacks fill almost every YOU tube video advertising now and their popping up everywhere else as well.
Literally pushing “the face” of what they want this nation to transform itself to.
In no small part because Black Lives Matter target them to burn down in their anti-police violence. Partly because their leadership doesn't want them leaving the liberal plantation. Read this book, it is a real eye-opener that explains a lot.
In federal contracting “black owned business” means politically connected black owned contractor who then subcontracts to whitey to actually get the work done.
Total joke.
If a black buys a hockey team, will they be given 15 free points in the standings?
Is the patch design a noose?
Well, hey, I liked it more when many NHL players did not wear helmets to begin with, lol.
Sad and stupid. I thought hockey had pretty much been uninfected by this woke crap. Guess I was wrong.
its not hockey- its Prudential- a far left wing woke company which i have worked for almost four decades now and will soon be retiring from.
Prudential is the poster child for far left wing, hypocrisy in corporate America. They preach “diversity!!” yet practice intolerance, aggressive behavior and completely intimidate anyone who dare speaks out.
And yes- i’ve spoken out many a time.
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