Posted on 10/12/2021 9:28:29 AM PDT by SmokingJoe
The Briefing Tesla spends $0 of its budget on advertising, but instead spends a dramatic amount on research and development (R&D) Tesla’s Spending Per Car Sold vs. Other Automakers It’s often said that word of mouth is the best form of advertising.
In the case of Tesla and their rapid ascent to the top of the global automobile business, this might be true. After all, the electric vehicle company somehow manages to spend $0 on advertising year after year, despite the fact that marketing is typically a significant expense line item for most other auto manufacturers.
On the flip side, Tesla is spending an average of $2,984 per car sold on research and development (R&D)—often triple the amount of other traditional automakers.
----SNIP----
On this per vehicle sold basis, Tesla’s $2,984 in R&D spend per car is far greater than that of other car manufacturers. It’s even higher than the collective amount going to R&D per car from three of the other automakers (Ford, GM, and Chrysler) combined.
(Excerpt) Read more at visualcapitalist.com ...
Well, true. BUT! Tesla’s only real drive and effort to create a need for future sales is their continued “federal government” advertising and marketing demands for all-electric vehicles! if the “government” is demanding people buy your product (to reduce global warming), and if the government is sending your customers a big subsidy, then you don’t need to advertise to the public.
You MUST, however, “advertise to the government!
The Government, and by that I mean every government on earth, will eliminate production, sale and continued use, of gasoline and diesel automobiles very soon, probably 2030-35 or sooner if they can.
You will not be able to buy one, sell one or drive one on the roads.......................
My town isn’t that big here in Montana but we have a lot of Teslas in town.
They seem to work very well with snow tires all winter.
If that were the case, Ford and GM would be dominating the EV market.
After all, Dementia Joe invited Ford, GM, Chrysler etc to the White House to talk EVs and shilled for them but then left out Tesla for that EV conference.
Of course you don't. Stop talking nonsense.
Musk doesn’t have to advertise Tesla. The Dim media gives Tesla a ton of fawning PR almost daily in their desire to have a hero for their green agenda.
Musk is a one man PR machine. He don’t have to par for PR again when he’s getting it for free.
The car makers have old school advertising departments. It works for them. Because they have to sell crappy cars. And you need a lot of advertising for that. They are just old school and they have a hard time changing too much or too fast.
Electric cars, steam-powered cars, turbine-powered cars, and rotary engine cars all work; they're just not feasible.
You’re correct.
At GM, the saying was always “if it didn’t sell, we didn’t market it enough”.
They think that advertising is more important then product development. Musk is the opposite.
Electric cars are feasible.
Tesla is making lots of profits with fast rising sales.
GM/Ford sales are tanking and their profits are nothing to write home about.
Does anyone buy a car because they saw a commercial about it? Follow up question, does anyone watch commercials?
By the way, if GM and Ford stop advertising, the NFL dies. They hold up the prices for advertising on pro football. The believe is that men make the decision to buy cars. And men can only be advertised to with sports. And the NFL is the most reliable vehicle for advertising to men. Bear is the next biggest advertiser on football. Then there is pharma. But you take GM and Ford off of football and the NFL will feel it.
“My town isn’t that big here in Montana but we have a lot of Teslas in town.”
California invaders?
Folks who own homes.
I’m fourth generation Montanian BTW...
Federal subsidies for Tesla expired 2 years ago. They might be renewed under the 3.2 trillion spending bill but right now you will have to buy a Ford, GM, Honda, Toyota, etc. to get a subsidy for an EV purchase.
“Bear is the next biggest advertiser on football...”
That RIGHT THERE is why I refuse to watch football of any kind- My arkoudaphobia precludes me from, you know - the thing!.
And most of those Federal subsidies apply to union-shop EV makers - meaning Ford & GM but not Tesla.
Sorry, I’m from Chicago. Bear and Beer just go together.
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