Something is backwards in their thinking on this. If boys are disinclined to play with toys with girl oriented marketing while girls are less influenced by boy specific marketing, wouldn’t it make sense to make the product more boy oriented, not less?
Boys and their desire to build and destroy have been the heart of Lego sales since I was a boy who would build things out of Legos just to have them fight and destroy each other. The newer lines of Lego are touchy-feely girl oriented and turn boys off. They are not going to change boys, only undercut their own sales.
I think that is probably whats going to happen here, they are probably going to do away with the pink girly legos and go to something that won’t embarrass little boys to be seen playing with. It looks like the 3rd party sellers are already on this as pink legos now cost 3 or 4 times what regular legos cost.