The merchant doesn’t get 100% of what you pay. Chase makes deals with the individual merchants or their proxies on what percentage they get to keep. It varies, even on individual items, some more, some less, some even zero.................
Yes, got it.
But my point is I still pay 100% regardless of my payment method. At least the way I conduct it I reap more of the benefit than the credit card company. They have not made their points from the merchant as well as money from me. AND I have that money back in my pocket to spend wherever I like.