So every other show for the next two years will bear the accounting burden of the free make-up commercials used to refund advertisers for below guaranteed ratings.
You know the industry accounting scams! Impressive. This, plus the network can amortize the program rights cost under a multi-year deal i.e. assume more of the cost to the IOC flows to the 2024 and 2028 Games. Of course their assumption is that TV ratings will rebound for the 2024 Games in Paris and especially for the 2028 Games in LA - the Concast/NBC auditors (who are just as corrupt) will probably accept an assumption that milions more people will magically start watching TV in 7 years’ time.
So every other show for the next two years will bear the accounting burden of the free make-up commercials used to refund advertisers for below guaranteed ratings.
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Excellent analysis. There MUST be consequences for such a massive drop of advertisers. Huge companies who advertise expect performance — it’s in the contract.
The only place we will notice the Con Cast pain is when the annual 10K SEC report shows a big dip in the company’s profits this year. Sure enough, the narrative will bury the Tokyo story of Olympic-size losses.