Black Rifle Coffee Co. Painted as Anti-Customer by NYT Magazine

AmmoLand ^ | 21 July, 2021 | Dean Weingarten

[marktwain]

The  Black Rifle Coffee Company (BRCC) has been a rising star in the conservative constellation. It has been becoming a center for conservative networking and interaction.  There appears to be an effort to stop the rise, at least at the New York Times. A recent New York Times (NYT) Magazine article (14 July) has painted the BRCC executives as, at minimum, moderates who despise their base but see them like sheep to be fleeced.

Anything from the NYT is viewed with extreme suspicion by conservatives. There have been too many times where the NYT has lied, been slow or unwilling to retract obvious errors, and unwilling to tolerate the slightest dissent from far-left orthodoxy within their writing staff.

It is a mistake for anyone who considers themselves conservative to give access to the NYT.

Their words will be twisted and taken out of context. The NYT is not a news organ. They are part of the propaganda machine of and for the far left/deep state/Democrat party.

The writer from the NYT Magazine,  Jason Zengerle, takes care to set the stage by repeating the narrative the rowdy protest at the Capitol on 6 January was an “insurrection” and there was no “sweeping” fraud in the 2020 election. He claims Evan Hafer suspected fraud at first but was convinced there wasn’t any by the statement of the U.S. Attorney General, Bill Barr.

There is information from a former US attorney claiming Bill Barr told him not to look for evidence of fraud.

Zengerle then focuses on two incidents where he tries to show the BRCC as being tied to people the Left disapproves of.  Those people were wearing clothes with BRCC insignia on them.

[ArtDodger]

Cool beans!

[joma89]

Brcc purposely went to the nyt to play both sides. Brcc says they hate their customers and that they are racist and anti-semitic in that interview, nyt prints it, and gets more liberals to buy brcc coffee. Then brcc does an instagram post to their conservative base saying their words were “twisted” by the nyt and then keeps most of that customer base.

Information warfare works, folks. I will never buy brcc again.

[BobL]

“Black Rifle Commie Company made Schaffer delete this tweet:”

Of course the OTHER OPTION for them would be to put out a statement to the effect “Black Rifle does not endorse Kyle Rittenhouse.”, and leave it at that. No attacking him or Trump’s supporters.

The key thing is that they DID NOT do that.