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Black Rifle Coffee Co. Painted as Anti-Customer by NYT Magazine
AmmoLand ^ | 21 July, 2021 | Dean Weingarten

Posted on 07/24/2021 5:43:08 AM PDT by marktwain

The  Black Rifle Coffee Company (BRCC) has been a rising star in the conservative constellation. It has been becoming a center for conservative networking and interaction.  There appears to be an effort to stop the rise, at least at the New York Times. A recent New York Times (NYT) Magazine article (14 July) has painted the BRCC executives as, at minimum, moderates who despise their base but see them like sheep to be fleeced.

Anything from the NYT is viewed with extreme suspicion by conservatives. There have been too many times where the NYT has lied, been slow or unwilling to retract obvious errors, and unwilling to tolerate the slightest dissent from far-left orthodoxy within their writing staff.

It is a mistake for anyone who considers themselves conservative to give access to the NYT.

Their words will be twisted and taken out of context. The NYT is not a news organ. They are part of the propaganda machine of and for the far left/deep state/Democrat party.

The writer from the NYT Magazine,  Jason Zengerle, takes care to set the stage by repeating the narrative the rowdy protest at the Capitol on 6 January was an “insurrection” and there was no “sweeping” fraud in the 2020 election. He claims Evan Hafer suspected fraud at first but was convinced there wasn’t any by the statement of the U.S. Attorney General, Bill Barr.

There is information from a former US attorney claiming Bill Barr told him not to look for evidence of fraud.

Zengerle then focuses on two incidents where he tries to show the BRCC as being tied to people the Left disapproves of.  Those people were wearing clothes with BRCC insignia on them.

(Excerpt) Read more at ammoland.com ...


TOPICS: Business/Economy; Constitution/Conservatism; Culture/Society; News/Current Events
KEYWORDS: banglist; brcc; coffee; media; notthisagain; nyt; posers; stmichael
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Were the Executives at Black Rifle Coffee Company smeared by the New York Times?

How BRCC acts in the future may inform us.

1 posted on 07/24/2021 5:43:08 AM PDT by marktwain
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To: marktwain

It’s a mistake to expect truth and fairness from the NYT. It is a filthy leftist rag that hates this country and everything conservative, White, hetero and good.


2 posted on 07/24/2021 5:49:23 AM PDT by I want the USA back (To find out who really rules you, find out who you're not allowed to criticize. Voltaire. )
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To: marktwain

Has the head of Black Rifle Coffee Co. repudiated what he was reported to have told the Slimes guy: that basically he doesn’t want customers who question the integrity of the sham vote count?


3 posted on 07/24/2021 5:51:53 AM PDT by SharpRightTurn (Election Fraud Deniers--Won't follow the science, won't follow the law.)
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To: marktwain

Black rifle coffee on YouTube.

https://www.youtube.com/results?search_query=black+rifle+coffee+company+commercial


4 posted on 07/24/2021 5:52:01 AM PDT by Gen.Blather (Wait! I said that out loud? )
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To: marktwain

The BRC coffee people were not smeared by the NYT. They were simply showing their true corporate colors.


5 posted on 07/24/2021 5:52:32 AM PDT by nvcdl
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To: marktwain

Some of Best’s comments are hard to rationalize away.


6 posted on 07/24/2021 5:53:02 AM PDT by Georgia Girl 2 (The only purpose of a pistol is to fight your way back to the rifle you should never have dropped)
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To: marktwain
BRCC is responsible for their own behavior... like running to the NYT to prove their wokeness. Did the NYT writer lie? That's almost a given. But the BRCC higherups shuld have known.

Screw 'em...their coffee isn't all that great anyway, and waaaay over priced. Eight O'Clock is much better cofffee and much cheaper as well.
7 posted on 07/24/2021 5:53:05 AM PDT by LIConFem (Read up on Russia's Oct, 1917 Revolution... And prepare.)
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To: marktwain

Check out this from a previous FR thread:

https://freerepublic.com/focus/f-bloggers/3977859/posts

How Black Rifle Coffee Used Every Trick In The Book to Fool Conservatives.


8 posted on 07/24/2021 5:54:45 AM PDT by xenia ("In times of universal deceit, telling the truth becomes a revolutionary act." George Orwell)
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To: marktwain

Even if they were smeared, they were very naive to walk straight into that ambush.


9 posted on 07/24/2021 5:55:11 AM PDT by MCF (If my home can't be my Castle, then it will be my Alamo)
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To: LIConFem
Eight O'Clock is much better cofffee and much cheaper as well.

The coffee snobs laugh at me because I like Chock Full o' Nuts. De gustibus non est disputandum

10 posted on 07/24/2021 5:57:22 AM PDT by Sirius Lee (They intend to murder us. Prep if you want to live and live like you are prepping for eternal life)
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To: marktwain

Dana Loesch had the two guys interviewed in the NYT article (presumably the founders) on to explain the questions they asked and how they answered them. As I was driving during lunch, I didn’t catch everything they said, only that NYT framed their responses badly and folks should remember who wrote the article.

I know Buck Sexton is a drinker and advertiser for them. I’ve not heard what he had to say about it, but expect they had them on The Clay and Buck Show as well.

I’ve not tried their coffee. And 99% of my impression of Black Rifle comes from Buck. I’ve not heard them advertised anywhere else. (I’m a troglodyte that way.) Loesch said she doesn’t have them as sponsors as she’s booked with others and talked to them in pursuit of the story. With all that...they had to know the NYT would jack with their answers and thought they could diffuse the kerfuffle.


11 posted on 07/24/2021 5:57:33 AM PDT by BradyLS (DO NOT FEED THE BEARS!)
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To: marktwain

I know of Evan Hafer’s contributions to Act Blue, earlier contributions to Barack Obama, and if I’m not mistaken, a picture with Hillary Clinton. I’m not a big fan of Matt Best, I personally not a fan of the whole bro-vet schtick. That being said, if this was a publicity stunt, it was well done; they’re definitely getting attention right now.


12 posted on 07/24/2021 6:00:40 AM PDT by Antihero101607
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To: marktwain
I trust the NYT as much as I would trust Noah Gragson - Who is sponsored in Xfinity - winning the Daytona 500 driving blindfolded... :-)

BRCC is a great company...This is a hit piece!! My dad said the NYT was only good for the crossword and wrapping fish, but today it isn't that good for those two things....

Wonder if BIGBUCKS sponsored this hit piece...

13 posted on 07/24/2021 6:02:25 AM PDT by Deplorable American1776 (I'm the one trying to save American Democracy...Donald Trump 6/5/21 at the NCGOP convention)
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To: marktwain

They said what they said, they don’t want people who think Kyle Rittenhouse acted in self defense or people who support the Proud Boys as customers.

That’s fine, let them sell their over priced coffee to the woke.


14 posted on 07/24/2021 6:03:50 AM PDT by Lurkinanloomin (Natural Born Citizens Are Born Here of Citizen Parents)(Know Islam, No Peace - No Islam, Know Peace)
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To: LIConFem

“Did the NYT writer lie? That’s almost a given. But the BRCC higherups shuld have known.”

Given all we’ve learned about the management of BRCC, I suspect that the NYT didn’t have to lie, this time.


15 posted on 07/24/2021 6:05:07 AM PDT by BobL (I shop at Walmart and eat at McDonald's, I just don't tell anyone, like most here.)
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To: Sirius Lee

Chock is good stuff too. As is Bokar. As fo rthe coffee snobs, let them pay through the nose for a label. I’d rather pay for good coffee instead.


16 posted on 07/24/2021 6:05:35 AM PDT by LIConFem (Read up on Russia's Oct, 1917 Revolution... And prepare.)
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To: marktwain

I buy my whole bean organic coffee local for daily grind, fresh morning espresso to start my day.

I never had a desire to order online. I watched their meteoric rise...and self-inflicted woke fail/fall.

Well-deserved. I judge on principles. Let the market work.


17 posted on 07/24/2021 6:06:57 AM PDT by logi_cal869 (-cynicus the "concern troll" a/o 10/03/2018 /!i!! &@$%&*(@ -)
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To: Sirius Lee

My kid is a coffee snob. Fresh ground only, and from gourmet shops only. Crazy expensive. French pressed and filtered water used, at just the correct temperature.
I use Costco’s Kirkland Columbian and it perks up great in my Hamilton-Beach percolator (Ol’ Panther).


18 posted on 07/24/2021 6:08:15 AM PDT by ArtDodger
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To: marktwain

I thought this would be an ad for BRCC, but it was written in Dean’s usual, objective, way. It winds up being a good article to inform idiots on our side that getting in bed with the NYT is not a good idea, when they control what gets printed...regardless of how smart you think you are.


19 posted on 07/24/2021 6:08:46 AM PDT by BobL (I shop at Walmart and eat at McDonald's, I just don't tell anyone, like most here.)
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To: Deplorable American1776
"BRCC is a great company...This is a hit piece!!"

Then why did BRCC do the interview with the Slimes in the first place? Certainly not to reach their client base. To placate the left, perhaps?
20 posted on 07/24/2021 6:10:39 AM PDT by LIConFem (Read up on Russia's Oct, 1917 Revolution... And prepare.)
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