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No, Black Rifle Coffee Did NOT Go Woke; Founder Responds to Misinformation
PJ Media ^ | 07/20/2021 | Matt Margolis

Posted on 07/20/2021 8:35:43 AM PDT by SeekAndFind

Black Rifle Coffee is a premium, small-batch, roast-to-order, veteran-owned coffee company based out of Utah. It has seen tremendous success over the past couple of years and has been dubbed the conservative alternative to Starbucks. But social media has been abuzz over the past few days regarding an interview Black Rifle CEO Evan Hafer gave to the New York Times Magazine. In response to the interview, The Post Millennial wrote that Black Rifle “goes woke, throws customers under the bus in bizarre NYT interview.” In addition, Newsmax said the company had called out some of its customers as “a repugnant group of people.”

Conservatives on Twitter expressed outrage.

Black Rifle Coffee is DONE!” tweeted conservative author Nick Adams.

It looks like Black Rifle Coffee, a company which became famous because of conservatives, is now trying to distance themselves from conservatives,” tweeted Brigitte Gabriel, the founder of ACT for America.

Something didn’t sound right about this.

Let’s get the air cleared right away. Black Rifle Coffee’s founder and CEO has spoken out and is disputing how his comments were presented by the New York Times and represented by those reacting to the article, who were led to believe that Black Rifle Coffee bashed conservatives.

Evan Hafer decided to set the record straight regarding the “significant amount of misinformation being put out on the internet” about Black Rifle Coffee and about statements that he has made.

Hafer quickly debunked the notion that he made derogatory remarks about BRCC’s customers or conservatives and then proceeded to explain how the New York Times deliberately twisted his words

(Excerpt) Read more at pjmedia.com ...


TOPICS: Business/Economy; Constitution/Conservatism; Culture/Society; News/Current Events
KEYWORDS: banglist; blackrifle; coffee; misinformation; woke
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1 posted on 07/20/2021 8:35:43 AM PDT by SeekAndFind
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To: SeekAndFind

FROM THE ARTICLE:

Perhaps the most disappointing thing about this situation is how many conservatives were quick to jump on the story, accepting that the New York Times Magazine had quoted the founders accurately.

Don’t become the lynch mob that you hate—especially when you normally distrust mainstream media outlets like the New York Times. Conservatives are already targets of cancel culture, we shouldn’t be canceling conservative companies because of something published by the New York Times without verifying the story first.


2 posted on 07/20/2021 8:36:23 AM PDT by SeekAndFind
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To: SeekAndFind

He’s an idiot for taking to the NYT in the first place.

I don’t do business with idiots.

L


3 posted on 07/20/2021 8:36:47 AM PDT by Lurker (Peaceful coexistence with the Left is not possible. Stop pretending that it is. )
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To: Lurker
“The New York Times, as we know, the chances of them being objective were fairly slim, but we gave them the opportunity,” he added. He went on to mention veterans issues he hoped to bring attention to. But, unfortunately, the New York Times chose to go with “the salacious headline” about the company instead.
4 posted on 07/20/2021 8:39:12 AM PDT by FoxInSocks ("Hope is not a course of action." -- M. O'Neal, USMC)
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To: Lurker

He should have recorded the entire interview himself so he could present “the truth” if the interviewer did indeed twist his words.


5 posted on 07/20/2021 8:40:26 AM PDT by FroedrickVonFreepenstein
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To: FoxInSocks

I’ll repeat myself. He’s an idiot for taking to the NYT.

I don’t do business with idiots.

L


6 posted on 07/20/2021 8:40:33 AM PDT by Lurker (Peaceful coexistence with the Left is not possible. Stop pretending that it is. )
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To: SeekAndFind

BRC deserves everything that’s coming their way (or leaving them behind)...

Here’s a solution...hire more ACT Blue people to help them out...it’s worked well so far...


7 posted on 07/20/2021 8:40:45 AM PDT by Herodes
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To: SeekAndFind

So he didn’t claim the proud boys are racist and anti-Semitic? He didn’t say he would pay them to leave his customer base? Sorry, I heard his response, it was weak.


8 posted on 07/20/2021 8:41:43 AM PDT by Yogafist
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To: SeekAndFind

Get woke, go broke.

They don’t want me as a customer. They flat out told me that.

If you think Kyle Rittenhouse acted in self defense, they don’t want you as a customer either.

Starbucks, for all their left wing promoting, has never told me not to buy their coffee, wear their T-shirt or drink from their cup.


9 posted on 07/20/2021 8:42:24 AM PDT by P-Marlowe (I identify as fully vaccinated. )
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To: SeekAndFind

The last few days?

I thought this was months ago.


10 posted on 07/20/2021 8:42:46 AM PDT by the OlLine Rebel (Common sense is an uncommon virtue./Federal-run medical care is as good as state-run DMVs. I )
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To: SeekAndFind

As always, wait for three days or so then the real story is revealed when it comes to the ny slimes.


11 posted on 07/20/2021 8:43:36 AM PDT by pfflier
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To: SeekAndFind

Well their product is way too expensive for me to purchase. I find value and good flavor at a price I can agree with at other places.


12 posted on 07/20/2021 8:44:02 AM PDT by Pilated
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To: SeekAndFind

He could have said something much sooner. Maybe he thought they could ignore it at first. They must have lost a lot of business for him to come out days later to call them liars.


13 posted on 07/20/2021 8:44:15 AM PDT by aynrandfreak (Being a Democrat means never having to say you're sorry)
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To: SeekAndFind

Did the CEO really think that The NY Slimes was going to boost his business ?

They are not in the business of helping conservatives or conservative business, NY Slimes wants you dead and gone.


14 posted on 07/20/2021 8:45:06 AM PDT by PMAS (Vote with your wallets, there are 80 million of us - No Amazon, No Chy-Na made )
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To: SeekAndFind
BRCC specifically tried to distance themselves from self-professed White Supremacists, and included the Proud Boys as one.

Now I don't know if the Proud Boys are White Supremacists or not, I at one time thought that their national leader was Latino, and he just pled guilty to burning a Black Lives Matter flag, and he was a prior FBI informant.


15 posted on 07/20/2021 8:45:36 AM PDT by Yo-Yo (is the /sarc tag really necessary?)
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To: SeekAndFind

This guy backpedals faster than a clown on a unicycle.


16 posted on 07/20/2021 8:46:21 AM PDT by hercuroc
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To: Lurker

Liberal+caving+idiotic…..

You’re going to have very few options as far as doing business. Need to go hippie and make all your own stuff.


17 posted on 07/20/2021 8:46:23 AM PDT by the OlLine Rebel (Common sense is an uncommon virtue./Federal-run medical care is as good as state-run DMVs. I )
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To: Lurker

Most of us who’ve been around here long enough consider you an idiot and an infiltraitors for the other side thus we put zero stock in any of your pitiful posts.


18 posted on 07/20/2021 8:46:36 AM PDT by fatman6502002 ((The Team The Team The Team - Bo Schembechler circa 1969))
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To: Lurker

Exactly. Why talk to the Fishwrap?


19 posted on 07/20/2021 8:47:14 AM PDT by frogjerk (I will not do business with fascists)
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To: P-Marlowe

Your just another mentally lazy moron. Go back to DU where you belong.


20 posted on 07/20/2021 8:47:46 AM PDT by fatman6502002 ((The Team The Team The Team - Bo Schembechler circa 1969))
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