Posted on 07/19/2021 11:40:42 AM PDT by Magnatron
CNN is hiring hundreds of people and developing dozens of programs for a subscription streaming service that will launch early next year.
The new venture, called CNN+, was formally announced on Monday morning. It will exist side by side with CNN's existing television networks and will feature eight to twelve hours of live programming a day.
Jeff Zucker portrayed CNN+ as the evolution of video news and the start of a new era for the company.
"CNN invented cable news in 1980, defined online news in 1995 and now is taking an important step in expanding what news can be by launching a direct-to-consumer streaming subscription service in 2022," Zucker said in a statement.
The executive in charge of CNN+, chief digital officer Andrew Morse, said "this is the most important launch for CNN since Ted Turner launched the network in June of 1980."
That's because it is an urgent bid to keep up with changing consumer demands.
While tens of millions of people access CNN through a subscription to a cable or satellite television bundle, all cable -- and broadcast -- networks have taken a hit due to cord-cutting in recent years, and the popularity of products like Netflix has shown the growing appeal of streaming alternatives.
CNN can't just sell its current live programming via streaming due to lucrative and long-term deals with cable distributors. The company generates more than a billion dollars in profit annually, largely from cable subscriber fees and advertising.
-- snip --
Zucker: "On top of a television offering that has never been stronger, which remains at the core of what we do today, we will offer consumers a streaming product that grows the reach and scope of the CNN brand in a way that no one else is doing. Nothing like this exists."
(Excerpt) Read more at cnn.com ...
"Let's see if they'll pay us to watch!"
CNN + extra BS.
.
CNN+ will broadcast from Pyongyang—probably be an improvement over the existing broadcasts.
Supersized serving of Fake news.
LOL. They tried something like this once before, I forget the name but it had to do with airing content created by “regular people” reporting on their opinions and local stories. I don’t think it lasted a year.
“Nothing like this exists.”
You mean like Fox Nation?
Lynne Russell is not very happy with what CNN is like nowadays:
https://www.youtube.com/watch?v=cleIEUCKecA&t=247s&ab_channel=NewsmaxTV
I was gonna make the same point. CNN is a dead channel walking.
Many shows/networks/internet sites are trying this. But who will pay? Not many.
Fake News+.
Nobody watches CNN, even if they’re stuck in an airport and it’s the only thing playing. LOL
What! Their viewership is tanking all over the place and they want to fracture it with a competing service from the same company? If you can give away your lies, how does it make sense to sell subscriptions to the same lies?
Geez oh Pete. I remember doing that. Once.
That Leftist propaganda organization has been subsidized for years.
A subscription service makes it easier for Globalists to launder money into the CNN coffers.
Exactly, they're trying to follow Fox Nation's success.
But instead of offering a free one-year subscription to military and veterans, CNN will offer it to BLM and ANTIFA thugs.
How about some money-making advice....lose the leftist bias and report the news. Gonna have to change that name though because it’s forever a joke.
CNN = “Controlling Negroes Network” — Vernon Jones, future Governor of GA
The group of Discovery network channels have done the same thing, with Discovery+, and it has some shows, which are extensions of existing shows (like some HGTV shows) but these additional versions are not and not going to be on the cable versions, you’ll only get them with the Discovery+ streaming service.
Disney now has Disney+ also.
Instead of getting us to true choice options on cable TV, with Cable TV services offering Internet service as well, and with “streaming” available on mobile devices as well, I think the entire “TV’ and telecomm industries have privately and collectively decided that in a short period of time, traditional “cable” TV will be gone, and everything will be “streaming” and with all the different pricing issues that will bring.
Something else for people with more than 2 brain cells to ignore.
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