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Coke's make-your-own label fail: "White lives matter" is OK but "Black Lives Matter" isn't
CNN via MSN ^ | 06 23 2021 | Alexis Benveniste

Posted on 06/23/2021 7:57:21 PM PDT by yesthatjallen

Coca-Cola thought personalized bottles might bring some summer fun to its fans. Instead, it met the internet.

The company's make-your-own label promotion lets customers write short messages on custom Coke bottles. Although Coca-Cola tried to block some slurs and trademarks, social media users were quick to discover that the company's restrictions were hardly comprehensive — and in some cases blocked inoffensive terms.

For example, "Black Lives Matter," is blocked. But "White Lives Matter" isn't. Coke included a special rainbow label for pride month, but you can't write "Gay Pride" on the bottle. However, you can write "I hate gays." "Hitler" and "Nazi" are banned, but users can customize bottles with the phrases, "I am Hitler" or "I am a Nazi."

When the company's system blocks a word or phrase, a message pops up that reads: "Oops! Looks like the name you requested is not an approved one. Names may not be approved if they're potentially offensive to other people, trademarked, or celebrity names. We've worked hard to get this list right, but sometimes we mess up. If you think this is an error, please contact our Customer Care team. Otherwise, please try again, keep it fun and in the spirit of sharing!"

It's unclear if anyone actually purchased bottles with those custom labels and unlikely that any were produced, but Twitter users picked up on the apparent gaps in the restrictions and tweeted about it.

SNIP

(Excerpt) Read more at msn.com ...


TOPICS: News/Current Events
KEYWORDS: blm; chat; chatforum; coke; poeticjustice; wokeacola
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Just make the product and stay out of politics.
1 posted on 06/23/2021 7:57:21 PM PDT by yesthatjallen
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To: yesthatjallen

Sure sounds like the next Coke stockholder’s meeting is going to be quite a show.


2 posted on 06/23/2021 8:00:43 PM PDT by Robwin ( )
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To: yesthatjallen

Woka Cola


3 posted on 06/23/2021 8:06:00 PM PDT by Flick Lives (“Today we celebrate the first glorious anniversary of the Information Purification Directives.”)
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To: Flick Lives

Woka Cola

Down the crap hola


4 posted on 06/23/2021 8:08:37 PM PDT by Secret Agent Man (Gone Galt; Not Averse to Going Bronson.)
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To: Robwin
Sure sounds like the next Coke stockholder’s meeting is going to be quite a show.

By embracing the "woke" agenda, corporate profits will be up a gazillion percent, and the stock will have doubled. So a good meeting!

5 posted on 06/23/2021 8:10:20 PM PDT by FatherofFive (We support Trump. Not the GOP)
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To: Secret Agent Man

These corporations are drowning their financial bottom lines.

Woka-Cola is exhibit A.


6 posted on 06/23/2021 8:13:56 PM PDT by BrexitBen
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To: yesthatjallen

This is hilarious.

Can I put something like “I’m Getting Less White Every Day” on mine?


7 posted on 06/23/2021 8:17:06 PM PDT by Allegra
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To: yesthatjallen

Diet Woke.


8 posted on 06/23/2021 8:17:55 PM PDT by MrHead
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To: BrexitBen

Strong and smart corporations make products and proactively do not jump into political issues.

Weak and stupid companies believe like they have to take a side on political issues or some believe it will help their bottom line, but it almost never does.


9 posted on 06/23/2021 8:18:21 PM PDT by Secret Agent Man (Gone Galt; Not Averse to Going Bronson.)
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To: yesthatjallen

My coca cola "make your own label"
on custom coke bottles.

Soon to be stocked in local markets

10 posted on 06/23/2021 8:20:16 PM PDT by chief lee runamok (Anti Socialist Derelict at Large)
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To: yesthatjallen

Hahahaha


11 posted on 06/23/2021 8:24:50 PM PDT by Trillian
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To: yesthatjallen

12 posted on 06/23/2021 8:26:43 PM PDT by dfwgator (Endut! Hoch Hech!)
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To: yesthatjallen

“New Coke” nearly sunk the company.
This time they may succeed.


13 posted on 06/23/2021 8:28:04 PM PDT by Zathras
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To: yesthatjallen
LOL. I love it when the peeps can shove it to "the man".

14 posted on 06/23/2021 8:28:09 PM PDT by Governor Dinwiddie (Damn it, Rush. You left us too soon. )
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To: yesthatjallen

COKE IS BACK IN MY GOOD GRACES!

LOL


15 posted on 06/23/2021 8:44:30 PM PDT by the OlLine Rebel (Common sense is an uncommon virtue./Federal-run medical care is as good as state-run DMVs. I )
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To: yesthatjallen

How about “I am a commie”?

I’m sure that fits lots of “Americans” out there.


16 posted on 06/23/2021 8:45:56 PM PDT by the OlLine Rebel (Common sense is an uncommon virtue./Federal-run medical care is as good as state-run DMVs. I )
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To: yesthatjallen

they are desperate to pump even more brown fructose water down the gullets of obese Americans.


17 posted on 06/23/2021 9:09:23 PM PDT by PGR88
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To: yesthatjallen

What kind of person waste their time trying to put a sense of messages on bottles of Coke?


18 posted on 06/23/2021 9:33:31 PM PDT by nickcarraway
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To: Robwin

Several days ago I ran into an old friend who was in marketing at big Coke in Atlanta, at the North Avenue HQ. I told him I’d been thinking about calling him to see what he thought about what was going on. I found out he got out a couple years ago, and really thinks he got out at a good time. I agreed heartily!


19 posted on 06/23/2021 9:49:40 PM PDT by FreedomPoster (Islam delenda est)
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To: dfwgator

LOL!


20 posted on 06/23/2021 10:08:40 PM PDT by Rebelbase
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