Posted on 02/04/2021 2:36:08 AM PST by gattaca
“at least 30% of each of billed associate and partner time will be from diverse attorneys, and of such amounts at least half will be from Black attorneys.”
Coca-Cola Company is now mandating racial quotas for how its outside law firms staff Coca-Cola work. Not just aspirations to increase diversity, straight out minimums based on race. In the zero sum game of how a limited number of matters are staffed by a limited number of lawyers, that means Coca-Cola is mandating that law firms engage in racism.
Bloomberg Law reports:
The Coca-Cola Company has launched one of the legal industry’s most rigorous outside counsel diversity programs yet, requiring law firms to give a portion of work to Black attorneys specifically and withholding a nonrefundable 30% of fees from those that fail to meet diverse staffing metrics.
The Atlanta-based beverage giant announced the new standards in a Jan. 28 letter to Coca-Cola’s outside firms, obtained by Bloomberg Law.
“We will no longer celebrate good intentions or highly unproductive efforts that haven’t and aren’t likely to produce better diverse staffing,” General Counsel Bradley Gayton wrote. “It’s the results that we are demanding and will measure going forward.”
Coca-Cola is forcing its outside counsel to staff at least 30% of new matters with diverse attorneys, with at least half of that billable time going to Black lawyers in particular. Gayton told Bloomberg Law he hopes to increase the overall diverse billable hour staffing requirement to 50% within the next two years.
The letter (pdf.) provides the following chart spelling out the quotas, including who qualifies as a “diversity” attorney and what the minimum percentages need to be:
Outside counsel commit to providing KO with self-identified diversity data (including American Indian or Alaska Native, Asian, Black, Women, Hispanic/Latinx, LGBTQ+, Native Hawaiian or Other Pacific Islander and Persons with Disabilities) for KO’s quarterly analysis of the diversity of teams working on KO matters
* * *
For each new KO matter following the revision to the guidelines (“New Matters”), you commit that at least 30% of each of billed associate and partner time will be from diverse attorneys, and of such amounts at least half will be from Black attorneys. Work performed by diverse attorneys is expected to be accretive to their development and advancement at the firm. These percentages are approximately linked to U.S. Census population data. These minimum commitments will be adjusted over time as U.S. Census data evolves, with an ultimate aspiration that at least 50% of billed associate time and billed partner time will be from diverse attorneys with at least half of that amount from Black attorneys. You will also work to apply the above commitment to our existing matters with your firm.
To show you how woke Coke has become, the Chief Executive uses the term “Latinx,” a term rejected by the vast majority of Latinos. The Atlanta Journal-Constitution reports:
James Quincey, the company’s chief executive, last year committed to doubling Coke’s purchases from Black-owned businesses in the United States over five years.
Quincey said in a recent panel discussion that, in terms of diversity, Coke had done well at its board level and “reasonably well” in the executive ranks, but “we need to do much better” in the professional and middle-tier ranks. He also said large companies can influence small companies around them “and help them to live up to the dream.”
Coke has about 240 legal staffers globally, half in the U.S. About half of its U.S. attorneys are white. About 23% are black, 18% are Asian and 10% are Hispanic.
Gayton, the company’s legal chief, said the numbers are “pretty good” but “to be honest with you I want to do better with Hispanic and Latinx.”
Of course law firms are all on board with discriminating among their attorneys, they want the business:
Gayton told Law.com that Coca-Cola has already started to preview the program with law firms.
“There’s really broad support for what we’re doing,” he said.
Coke is bragging about and touting the new quotas:
This week, the Coca-Cola legal department shared a letter with our outside counsel. It details our commitment to diversity, inclusion and belonging, including new requirements for all law firm partners moving forward. Learn more: https://t.co/G5WIWzAkFt pic.twitter.com/EuHO1lMH8z
— The Coca-Cola Co. (@CocaColaCo) January 28, 2021
Racial discrimination in employment through the use of quotas is illegal. Coke likely will claim it does not impost quotas, only financial incentives. But those financial incentives are based on racial quota compliance. The law firms may not have even that defense — Coke may be offloading the legal liability onto the law firms which will be required to implement the quotas.
The question is, who has the guts to sue Coke or the law firms? Certainly not the law firms who want the business, or the attorneys who want to continue working at the law firms.
So Mr. Gayton, while working as general counsel for a corporate giant with plenty of money to spend on legal work, isn’t focused on getting the BEST lawyers, whoever they may be. He’s focused on quotas with respect to outside legal work.
The 14th Amendment only applies to governmental entities, not to private companies. Private companies are governed by the civil rights statutes.
This kind of thing has been going on for a long time — Coca-cola isn’t the first. UPS had a similar requirement in place at least 15 years ago, and may still for all I know.
The wording is a good reminder....and if Coca Cola ever received federal grants, they are subject to the 14th.
There goes the quality of that legal team
Guess coke wants to lose law suits
No, Coke is not the first, but this guy is more aggressive in pushing this policy. Even though most law firms of any size now have “diversity officer” positions and have been recruiting truly talented and/or window-dressing minorities for about two decades now, Gayton is still not happy with the results.
Illegal and unconstitutional, but what do they care!
Looks like “reparations” will be implemented by private industry, not the government, but with the full support and backing of the government. Either way, it’s illegal, wrong, and unfair.
This crap has been going on in the corporate world for decades. In my experience it isn’t taken too seriously. Huge companies can afford to have dumb/token “diversity” positions in management. They do this for show. The “Vice President of Diversity/Inclusion” brings nothing to the bottom line other than allowing the company to crow about being “woke”.
I’ve seen companies game the system big time. Big companies like to tout their “diversity spending goals”. They must spend money with Black-owned companies, Hispanic-owned, Natiive-American owned, etc.
A company I used to work for was pulling a huge amount of chemical business away from one company to a black-owned business. I told them it was because we were supposed to boost our “diversity spend”. The incumbent company in order to not lose the business changed their ownership documents around to make them qualify as a native-american owned firm.
They kept the business. It was a complete sham. But this happens all the time.
Isn’t that the truth. We have no safe products today. Even bottled water kisses me off. They get the water from the state and sell it back to the customers. If I boycotted everything that I was against, I’d have to stay in bed 24/7. Yep. That’s how bad things are. I definitely don’t see things improving.
Poison peddlers in more ways than one.
Yours are good additions.
This will be fun to watch:
Coke’s gonna be under fire for not including a whole list of social misfits.
“at least 30% of each of billed associate and partner time will be from diverse attorneys,
“We will no longer celebrate good intentions or highly unproductive efforts that haven’t and aren’t likely to produce better diverse staffing,” General Counsel Bradley Gayton wrote. “It’s the results that we are demanding and will measure going forward.”
What, are the not-mentioned Jewish people not also a minority? Oh wait, this is about lawyers...
The fact that Coca-Cola has someone who thinks like this as general counsel for the company tells you something about the quality of decision making at the executive level.
Thankfully they are just making beverages and not doing anything that society really needs except for providing jobs to their employees.
Half must be black even though they are only 13% of the population?
BTW, when will we see “racial equity” in pro basketball? Half the teams should be white.
They will be sued again and again.
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