[ZOOKER]

Why should we care, or be outraged, if 76ers games won’t be broadcast in China?

Good question. I assume there's a financial aspect: If they don't broadcast the games, the NBA/76ers don't get paid. So I can see why the NBA would be outraged.

I, on the other hand, am not outraged in the least. If they broadcast none of the games nowhere, and nobody gets paid, I'm good.

[DoodleBob]

Why should we care, or be outraged, if 76ers games won’t be broadcast in China? Good question. I assume there's a financial aspect: If they don't broadcast the games, the NBA/76ers don't get paid.

Possible, but then there is merchandise - no broadcast = no buzz = no 76er jersey sales.

Nike reported a growth in sales of 9.5% to over $1 billion. In 2016, Adidas' sales grew by 22% to approximately $3 billion in China. According to a Euromonitor study, with $28.4 billion in sales, China's sporting goods industry is the second biggest market in the world behind the USA with sales of $103.6 billion. In terms of growth, China's 11% is significantly higher than the 5% recorded in the rest of the world.