It did wonders for Gillette razor company with their anti-toxic-masculinity campaign. They lost sales like crazy (I'll never buy again) and the CEO doubled down and said no regrets.
These people can be real fools. The whole idea of a company is to stay alive and you don’t do that by going out there and making enemies of the bulk of the market.
I stopped using Gillette the moment the toxic masculinity thing was made public. A division of Proctor and Gamble, they didn’t punish or fire the division CEO. So you gotta ask yourself, what else does P&G sell
That I use.