Cherry-picking dates is an old trick. August 2020 was the month of the Republican convention, so one would expect the viewership to be greater-than-average. Thus, the analysis presented here may be sensational, and possibly directionally-correct, but not terribly informative.
A real journalist would look at these programs' viewership in Nov 2019 or Nov 2016 for an accurate appraisal.
Exactly. I wouldn't be surprised to find that the ratings of political shows go up in the month or two before conventions go up as people who aren't as engaged in politics as us freepers start paying attention. And I'm not surprised that after Trump losing, people became disheartened and stopped watching political shows. That was my response when Obama won the first time - I took a break from politics for a few months - and it had nothing to do with Fox.
Fox ad rates for Oct Nov and Dec 2020 were set in Aug 2020 based on audience delivery guarantees. Not in 2019 or 2016.
As a result of Fox losing 50% of their audience, they are being forced to refund their contracted advertisers 50% of the ad costs or give them free ad spots to make up for the missing viewers.
Additionaly, they are being forced to cut their ad costs by 50% starting tomorrow.
It’s clear that you don’t understand the financial disaster that has hit Fox on the ad sales front.
Just let it rest, for mercy sakes.
Leave GP alone and for mercy sakes don’t drag American Thinker onto your personal list and hammer it to the nth degree
No one is making you read them!
You like to disrupt!
Ad rates are based on the eyeballs of the demographics.
So, losing 2 million old fogey viewers in exchange for a younger audience will be considered a “win.”
My guess, is most of the FR viewers enjoying this decline are NOT in their target demographic.
Look for them to target the 18-54 year old viewers—this means more “hip” shows; fewer stodgy, “preachy” shows like Hannity and Levin.
And...the best charts to look at would be the changes from August-December in 2008, 2012 when the R’s lost.
It is way, way to early to stick a stake in the chest of Fox News. Things need to be viewed in the proper context.