Mismanagement can kill any business.
In the 1980’s and early 1990’s I did quite a bit of crisis consulting for banks. One of my clients was one of oldest savings banks in the country and it took 10 years of grossly incompetent management to push it to the brink of catastrophe. Our team was able to rehabilitate the bank and we remarked at the time that, “it is really hard to destroy a good brand”. Of course that was before the advent of woke management and woke media.