What happened in that incident?
Dear Senores y Senoras,
I had been a Bank of America customer since 1984. It says so on my card currently printed in English. Up to today I assure you that my account(s) have been very profitable for your large impersonal corporation.
Alas, your recent marketing efforts to position yourself as the illegal immigrant banking institution, have metastasized and materialized to such an in insulting state that , today, I am closing all my banking relationships with Bank of Mexico..er..America.
Between all the family accounts that I manage, the mortgages, car loans, etc, I estimate that to be well over 1 Million in customer assets and obligations. Not a lot in the nameless faceless spreadsheet aggregate but Im sure equivalent to hundreds of profitable latino friendly accounts that you so desperately crave.
Surely you know the pattern. Subject your customers to begin each transaction on your paid customer service line to a Spanish dialogue. Then follow that with the requirement that at the Versatel, the customer must press YES ENGLISH twice, to begin the transaction. That enough is maddening and insulting but yes you topped it.
The new no social security number required credit cards and mortgages!. All with the stringent requirement that individuals must already have a banking relationship with Bank of The Greater America. Gee, I wonder what large pot of customers this targets? Que lastima!!!
I know your business model contains customer turnover metrics that take into account the amount of assets you will lose to individuals like myself that do not value the dollar to the extent of your MBAs. Surely your customers will continue to bank with you at the expense of national security or the in your face cultural disrespect. Right? I do believe that you have misunderestimated the reaction from your customer base and have misjudged the widespread discontent this marketing model has produced.
This is a very important letter in that it represents the first time that I have written such to an entity that I have done lifelong business with. File it under Circular if you will. Or Circulara should that be the new database file name.
Regards
samadams2000