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Facebook reverses on paid influencers after Bloomberg memes
The Associated Press ^ | February 14, 2020 | By BARBARA ORTUTAY and AMANDA SEITZ

Posted on 02/14/2020 11:06:58 AM PST by Oldeconomybuyer

SAN FRANCISCO -- Facebook has decided to let political campaigns pay online influencers to spread their messages, a practice that had sidestepped many of the social network’s rules governing political ads.

Friday’s policy reversal highlights difficulties tech companies and regulators have in keeping up with the changing nature of paid political messages.

The change comes days after Democratic presidential candidate Mike Bloomberg exploited a loophole to run humorous messages promoting his campaign on the accounts of popular Instagram personalities followed by millions of younger people.

The Bloomberg posts weren’t much more than self-deprecating humor used to sell the candidate’s old guy appeal, using a tactic that until now was largely used to sell skin care products or clothing-subscription services. But the lack of oversight and clear rules around influencer marketing, not to mention their effectiveness in reaching younger audiences, makes them ripe for misuse.

Friday’s policy change involves what Facebook calls “branded content” - sponsored items posted by ordinary users who are typically paid by companies or organizations. Advertisers pay the influential users directly to post about their brand.

Facebook said it is asking the influencer accounts that posted the Bloomberg memes to retroactively use the tool meant for such posts. After this happens, the posts will be labeled as a “paid partnership” with Bloomberg.

(Excerpt) Read more at apnews.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events; Politics/Elections
KEYWORDS: bloomberg; election2020; facebook; socialmedia
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1 posted on 02/14/2020 11:06:58 AM PST by Oldeconomybuyer
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To: Oldeconomybuyer

FB and Twitter will find a way to limit only Trump.


2 posted on 02/14/2020 11:13:52 AM PST by poinq
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To: Oldeconomybuyer

I am beginning to wonder if Mini Mike is planning to run as third party like Ross Perot to drain enough votes for the RAT to win.


3 posted on 02/14/2020 11:19:51 AM PST by Nateman ( Unless the left is screaming you are doing it wrong.)
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To: Nateman

he is behind the Electoral College Compact to be in place this year. He runs third party gets 1% nationally and because he owns the electors he becomes President.


4 posted on 02/14/2020 11:23:26 AM PST by txnativegop (The political left, Mankinds intellectual and political hemlock)
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To: Nateman
I am beginning to wonder if Mini Mike is planning to run as third party like Ross Perot to drain enough votes for the RAT to win.

This election is solely a referendum on Trump. All third party candidates split the anti-Trump vote to Trump's benefit.

Maybe if they dig up Reagan and get him to run, there'd be some defections, but barring that, nobody in Trump's camp is voting third party.

5 posted on 02/14/2020 11:26:47 AM PST by dead (Trump puts crazy glue on their grenades and they never know it until after they pull the pin.)
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To: Oldeconomybuyer

Paid trolls.


6 posted on 02/14/2020 11:31:09 AM PST by BenLurkin (The above is not a statement of fact. It is either opinion or satire. Or both.)
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To: Oldeconomybuyer

“Facebook has decided to let political campaigns pay online influencers to spread their messages,”

Trump has an army of people that do it for free.

And we are happy to do it!


7 posted on 02/14/2020 11:32:21 AM PST by VanDeKoik
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To: Nateman

In what universe do you think any Trump voter would switch to vote for Little Mike?


8 posted on 02/14/2020 11:37:46 AM PST by bigbob (Trust Trump. Trust the Plan.)
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To: VanDeKoik

9 posted on 02/14/2020 11:41:29 AM PST by bagster ("Even bad men love their mamas".)
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To: poinq

Twitter and Instagram have celebs insert messages against Donald Trump whether knowing or not. You can read someone’s Twitter feed and the subject is about anything else and out of the blue a rant on Trump. I bet many celebs just have some studio person take care of their account.


10 posted on 02/14/2020 12:04:40 PM PST by minnesota_bound (homeless guy. He just has more money....He the master will plant more cotton for the democrat party)
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To: bigbob

I don’t. The enemy, however, has different ideas.


11 posted on 02/14/2020 12:08:02 PM PST by Nateman ( Unless the left is screaming you are doing it wrong.)
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To: Nateman

Lol, he’d be draining more votes from Democrats than from Republicans.


12 posted on 02/14/2020 12:49:37 PM PST by Boogieman
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To: txnativegop

Yeah, that compact isn’t in effect, it most likely never will be, and even if it were, it wouldn’t change the electoral math one bit for the Democrats.


13 posted on 02/14/2020 12:51:26 PM PST by Boogieman
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To: Boogieman

they have 15 states/174 EV, it will be law in Va shortly so 16 states/187 EV. It has been introduced in FLa, if it passes 17 states/216 EV. If they get to 270 EV elections won’t mean anything anymore.


14 posted on 02/14/2020 12:55:05 PM PST by txnativegop (The political left, Mankinds intellectual and political hemlock)
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To: txnativegop

“they have 15 states/174 EV, it will be law in Va shortly so 16 states/187 EV”

Yes, which means it is not in effect, not even close. Even if they reach the threshold they set, the compact still isn’t valid unless it’s approved by Congress, which isn’t likely to ever happen.

“If they get to 270 EV...”

If they get to 270 EV, then they win the election anyway, without the compact. So the compact changes nothing.

In fact, since the compact would stay in effect no matter which way these states vote, that means that if all those states voted for Dems but Republicans won the popular vote, then all of these Dem states would flip and give their electoral votes to the Republican candidate, handing him an election he would have otherwise lost. That’s really the only circumstance I see where the compact actually changes anything, even though that’s not what the left intended.


15 posted on 02/14/2020 1:12:46 PM PST by Boogieman
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To: txnativegop
they have 15 states/174 EV, it will be law in Va shortly so 16 states/187 EV. It has been introduced in FLa, if it passes 17 states/216 EV. If they get to 270 EV elections won’t mean anything anymore.

At one point or another, every man has to ask themselves, "Where do I draw the line. What does it take for me to dump normal, civil discourse and resort to more...primal methods?" I can honestly say that if the above ever comes to pass it will be one of those cases where the left has gone a bridge to far for me. They will have demonstrably managed to totally circumvent the constitution and literally disenfranchised everyone that disagrees with them. At that point, in my mind, it will be time to hoist the black flag and begin slitting throats.

16 posted on 02/14/2020 2:26:30 PM PST by Turbo Pig (To close with and destroy....)
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To: Turbo Pig

Sounds reasonable, I’ll let you do the close in work, I’ll provide overwatch.


17 posted on 02/14/2020 2:29:24 PM PST by txnativegop (The political left, Mankinds intellectual and political hemlock)
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To: Nateman

“I am beginning to wonder if Mini Mike is planning to run as third party like Ross Perot to drain enough votes for the RAT to win.”

the only votes that mini mike would drain would be rat votes, especially if the rat was bernie, as a consequence, there’s no way mini mike will run 3rd party; however, whether he gets the nomination or not, he’ll put billions into the rat PAC accounts ...


18 posted on 02/14/2020 4:00:11 PM PST by catnipman (Cat Nipman: Vote Republican in 2012 and only be called racist one more time!)
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To: txnativegop

“he is behind the Electoral College Compact to be in place this year.”

that won’t take place until enough states join to equal at least 270 electoral votes, and that won’t happen for a very long time, certainly not in 2020 ...


19 posted on 02/14/2020 4:01:48 PM PST by catnipman (Cat Nipman: Vote Republican in 2012 and only be called racist one more time!)
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To: Nateman

Other than the #nevertrumpers, who already didn’t vote for Trump in 2016, there isn’t anyone on the center right that is voting for Mike.


20 posted on 02/14/2020 4:01:58 PM PST by Lakeshark (Trump. He stands for the great issues of the day. Stay the course!)
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