You NEVER need to talk the customer into buying something that is just as good or better and if it’s only just as good, at a better price.
The market decides in the end.
Unless you’re Tesla :)
Nikola
You have accidentally hit one of the big targets for this tech. Electric cars will be seen as a key market for the core claim of this tech. Current Lithium Ion tech means that an electric car is a death trap in an accident.
Grandtour - Season 2 - Episode 1 - Aired: Dec. 7, 2017 - Rimac Concept One - Crashes, burns for days. Funny as all heck. But, you have to watch the whole episode to understand why. Amazon Prime exclusive series. Richard Hammond had been torturing his buddies with “health food only resort.” so if you start the clip from the beginning, they are rejoicing having “real” food.
https://youtu.be/k6Hf0WGquNM?t=445